NYU LANGONE HEALTH is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute¿designated cancer center, and NYU School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to nyulangone.org, and interact with us on Facebook, Twitter, YouTube and Instagram.
POSITION SUMMARY: We have an exciting opportunity to join our team as a Sr Media Relations Specialist-Research. Position Summary The Senior Media Relations Specialist for Research is a newly-created position. Reporting directly under the Director of Communications-Research, the incumbent is principally responsible for creating press releases, news pitches, videos and social media content for NYU Langone Healths basic, translational, and clinical science milestones and larger research enterprise, and for promoting these services accordingly. In addition to the Director, the incumbent will work closely with basic science and clinical investigators and certain members of administration to identify key locations, programs and practitioners to highlight and promote through media relations outreach and story pitching. The responsibilities go beyond covering single-published studies to systematically tracking research efforts to identify key media opportunities well ahead of announcements. This function also includes creating trust with researchers such they respect our departments decision to not develop press releases for some studies, a key deliverable as our new expanded team write perhaps 90 press releases per year out of the 4,000 produced by the enterprise. As this job description pertains to research, the incumbent will lead focused activities to promote the following: key basic, translational, public health, and clinical discoveries Certain clinical programs and services, as they pertain to research discoveries unique patient experiences and interesting physician-patient-staff interactions The overarching goal would be to effectively develop and execute strategic public relations programs to promote NYU Langone Healths research mission and vision to be a world-class, integrated academic medical center. Principally, the incumbent will conduct and organize a full range of public relations/media activities for the research enterprise, including: overseeing development and implementation of proactive outreach initiatives; identifying and managing a master list of researchers and investigators for third-party news commentary; fulfilling incoming media requests for experts, as needed; and serving as key contact for national and local media outlets. In addition, the incumbent will have daily interaction with the media as well as with certain NYU Langone Health faculty and leadership. Time management, critical thinking skills, the ability to work well in a team setting, initiative and flexibility are all important in this role. This person needs to have enthusiasm and the drive to succeed as well as a passion for health care in an academic medical center setting. The ability to work quickly, efficiently and have excellent writing, computer and organizational skills are a must. Position Summary: Clinical Support The senior media relations specialist for research also plays a key support role with respect to the staff positions that currently comprise the clinical-practice-focused corporate media relations team. The clinical team members do, on occasion, work directly on research stories originating from their respective clinical areas. With the clinical team more and more focused on news pitches that drive patients into clinical practices, however, this new position will play a larger, consistent role in partnering with clinical staff to cover clinical research milestones (e.g. clinical trial results, Phase 3 study publications, etc.) arising from clinical departments, writing press releases and/or conducting media outreach as agreed upon by the joint team and milestone by milestone. The goal of this role and related work is to provide a reputational research halo around clinical departments that are priorities in terms of increased patient recruitment and to support those departments that singularly generate media attention, which contributes to institutional reputation building.
JOB RESPONSIBILITIES:
MINIMUM QUALIFICATIONS: o Bachelors degree in journalism, public relations or communications o Minimum 5 years of experience in communications, public relations, media and/or media management, or a strongly related field; healthcare industry experience preferred o Must have excellent written, oral and interpersonal communications skills o Proven track record of success in public relations o Willingness to travel, as necessary, to regional and national meetings at which promotable research is being presented Media Relations o In-depth knowledge of the public relations landscape, with an expertise in promoting research on a global and national level o Ability to identify news worthiness of issues and gauge appropriateness of topics for coverage in specific media outlets o Existing relationships with key local and national health care reporters o Knowledge of standard public relations tools and techniques o Experience in handling crisis communications and issues management Healthcare Expertise o Knowledge of medicine, science or health care field o In-depth knowledge of basic science and research and current issues in health care / academic medical centers o Ability to translate complex health care information for the lay audience o Proven track record of health and health care delivery system knowledge Personal Skills o Strong writing and editing skills o Strong interpersonal communications skills o Ability to develop effective messages aligned with goals of the organization
PREFERRED QUALIFICATIONS: Personal Skills o Strong writing and editing skills o Strong interpersonal communications skills o Ability to develop effective messages aligned with goals of the organization o Creative self-starter; proactive; able to juggle multiple projects and follow through to completion; a problem-solver and team player o Ability to independently cover and oversee areas of responsibility, including surveillance of upcoming media relations opportunities and the building of trust with key researchers. o Deadline oriented o Ability to exercise excellent judgment o Professional presence and demeanor
Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online. If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. To view the Pay Transparency Notice, please click here.
Required Skills Required Experience