NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org , a nd interact with us on LinkedIn , Glassdoor , Indeed , __Facebook , Twitter , YouTube and Instagram .

Position Summary:
We have an exciting opportunity to join our team as a Coordinator - Program Level Advertising Support.

In this role, the successful will contribute to program-specific advertising efforts with a team focused on reaching a diverse and influential audience with NYULHs inspirational brand and messaging. This position will join the Brand, Experience, Creative & Design team within the Communications & Marketing (C&M) department.
Reporting directly to the Program Level Advertising Lead (Associate Director), this role will be responsible for supporting advertising execution for specific departments and programs. This position is an important component within C&Ms broader strategy to motivate and inspire audiences while furthering NYULHs vision and institutional goals.

Job Responsibilities:

Strategic Program Level Advertising:

  * Support development and execution of advertising plans to deliver campaigns aligned to department and program objectives; escalate issues to the Program Level Advertising Lead (Associate Director) as needed
  * Champion NYULH’s mission and vision, as well as department and program objectives, seeking to communicate it clearly and creatively to a diverse audience through strategic advertising efforts
  * Contribute to content creation for strategic, research-based, and data-driven advertising strategies to reach physician and general audiences
  * Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and digital innovation
  * Identify current market trends in advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities
  * Work on novel, program level advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed
  * Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value
  * Support the development and maintenance of the Advertising team’s master editorial calendar, including updates to assignments, progress, and associated metrics
  * Incorporate insights from advertising campaign outcomes and results to continuously improve future campaigns
  * Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements

Collaboration and Influence:

  * Support the Advertising Lead and the Enterprise Marketing team on design of advertising campaigns requiring promotion via paid channels
  * Collaborate with agency partners on creative development, media planning, etc. 

Operational Excellence:

  * Champion NYULH's strong culture of continuous improvement

Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work

Minimum Qualifications:
To qualify you must have a 0-2+ years of marketing and advertising experience
Exposure to project management, communication tools, and data analysis
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Strong analytical skills, with the ability to apply and communicate data-driven insights
Creative instincts and willingness to test-and-learn
Working knowledge of current advertising trends and best practices
Excellent written and verbal communication skills
Bachelor's degree (or equivalent) in marketing, advertising, or related field

Preferred Qualifications:
Marketing or advertising experience in the healthcare industry

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $58,500.00 - $80,572.96 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here

Required Skills

Required Experience