NYU LANGONE HEALTH is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

POSITION SUMMARY: We have an exciting opportunity to join our team as a Sr. Director-Public Relations and Communications. In this role, the successful candidate is a key advisor to the Executive Vice President (EVP), Communications and Marketing, senior leaders and chairs regarding external communications and media relations. S/he will direct, manage, and oversee external communications for all earned media, for NYU Langone Health (hospitals and ambulatory sites), Clinical and research findings from NYU Grossman School of Medicine and the NYU Long Island School of Medicine. This accomplished leader will build the PR and media strategy for the organization, in partnership with other members of the departments leadership team, and lead/recruit a team of professionals to develop, oversee and implement public relations strategies that promote and reinforce NYU Langones commitment to best outcomes in patient care, research and education. S/he will create and execute both proactive and reactive strategic communications strategies to promote local, regional and national awareness of NYU Langone Health across multiple communications channels, and consistently look for ways to proactively extend reach of content through earned media channels. This position is a key member of the EVPs senior leadership team and participates in department-wide 360 degree communication strategies.

JOB RESPONSIBILITIES:

MEDIA RELATIONS

         Builds ongoing proactive PR campaigns to support key strategic clinical and research areas across the organization; consistently seeks out new opportunities

         Develops and implements strategies to secure highly visible media placements at the local, national and international level. Maintains and fosters relationships with media partners and journalists.

         Works with clinical and research chairs to develop and implement media campaigns/stories that highlight and promote NYU Langones reputation

         Arranges media training for key internal spokespersons to ensure preparation and accurate messaging

         Oversees the public relations on-call system, ensuring that there is a media professional available at all times

         Keeps abreast of developments within NYU Langone and medical schools

         Assigns staff to beats, assuring alignment with the chairs; oversees writing and editing of all press releases

         Ensures quick, accurate responses to media inquiries including serving as or identifying a suitable spokesperson and subject matter expert to respond to the media

         Develops and implements system for measuring and analyzing the scope and impact of the media relations programs

         Develop and manages communications plans for all new faculty group plan (FGPs) acquisitions

LEADING PEOPLE

         Provides strategic leadership, mentorship, and influence to ensure the team, whether direct or indirect reports, are working in an integrated way to deliver high-impact work

         Provides development and talent management activities for their direct reports and their organizations, which may include forecasting resource needs, recruiting, hiring, managing escalations, performance management, training, and budgeting

         Directs the approach to how work gets done, sets priorities, ensures standards are understood and adhered to

         Creates and articulates a vision for the team to ensure they understand their role in the overall strategy of the institution

         Champions a strong continuous improvement culture and ensures deployment of scalable, simplified and standardized processes

         Perseveres through adversity, ambiguity and change, and proactively identifies solutions

         Provides overall day to day management, technical, financial direction in conjunction with department

         Manages PR agency of record and contractor relationships

COLLABORATING AND INFLUENCING

         Collaborates with all other teams within the department to a) keep staff informed and engaged and b) extend reach of content to other external channels

         Proactively anticipates and alerts senior leadership to major issues that may affect the institution and recommends strategic solutions

         Partners with leaders in marketing, digital, creative, institutional and internal communications in the creation and implementation of comprehensive communication plans

         Builds strategic and collaborative relationships throughout NYU Langone Health

         Engages other stakeholders in strategic conversations and includes their thoughts and concerns in the planning process

         Identifies and acts on new opportunities

         Contributes to overall departmental strategies in collaboration with leadership

FINANCIAL

         Responsible for PR/Media Relations chart string, including salaries

         Develops a budget and manages within expectations

Negotiates SOW from vendors and agencies

MINIMUM QUALIFICATIONS: To qualify you must have a 20 years or more of relevant experience in media relations and public relations. Healthcare, Pharmacology and Science experience preferred but not necessary. Bachelor's Degree required, Masters preferred Strong working knowledge of promoting clinical and research programs Excellent writer, editor and verbal communicator. Strong science writing experience. Established relationships with healthcare and science reporters in print, digital, and broadcast Track record of executing high profile public and media relations programs, both proactive and reactive Comfort level with digital content channels, including but not limited to social media Strong PPT or Keynote user for presentations; strong working knowledge of online collaboration tools Comfort level with analytics tools and executive reporting for departmental dashboards Experience managing PR agency Strength managing diverse teams and issues; experience leading, developing and mentoring large teams of professionals Well-versed in providing counsel, coaching and direct support to senior corporate and operational leadership regarding public relations strategies and working with the press Innovative leader of others, with the gravitas to influence collaboration and outcomes

Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online. If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. To view the Pay Transparency Notice, please click here.

Required Skills Required Experience