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Senior Media Relations Specialist

NYU Langone

Senior Media Relations Specialist

New York, NY +1 location
Full Time
Paid
  • Responsibilities

    NYU LANGONE HEALTH is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to nyulangone.org, and interact with us on LinkedInGlassdoorIndeedFacebookTwitterYouTube and Instagram.

    POSITION SUMMARY: We have an exciting opportunity to join our team as a Sr. Public Relations Specialist. In this role, the successful candidate contributes to and supports the development and implementation of a strategic public relations program designed to enhance and protect the reputation of the brand and which supports and highlights the Medical Centers mission and vision to be a world-class, patient-centered, integrated academic medical center. The incumbent assists the Senior Director across the full range of communications activities relating to the business of the Medical Center (e.g., NYU Grossman School of Medicine, Nursing, philanthropy, event support, appointments, and issues/crisis management) including researching issues, monitoring media, drafting press releases and media statements. As assigned, the incumbent will also develop media outreach strategies and media pitches, help to fulfill incoming media requests for experts, will interact with NYU Langone Health faculty and leadership and will serve as key contact for select media outlets. Time management, critical thinking skills, the ability to work well in a team setting, initiative and flexibility are all important in this role. This person needs to have enthusiasm and the drive to succeed as well as a passion for health care and an academic medical center setting. The ability to work quickly, efficiently and have excellent writing, computer and organizational skills are a must.

    JOB RESPONSIBILITIES:

    • Assist in the development and implementation of a strategic communications program in support of NYU Langone Healths annual and long-term goals and objectives relating to institutional initiatives and special projects (e.g., institutional announcements, mergers & acquisitions, NYU Grossman School of Medicine (NYUGSOM) initiatives, quality rankings/report cards, and more)
    • Draft press releases, holding statements, talking points, Q&As, social media postings, etc.
    • Identify and pitch topics/experts for news stories that establish NYU Langone/NYUGSOM as leaders
    • Work closely with the Senior Director to organize and staff media on interviews/filming on-site as necessary
    • Prepare Medical Center faculty and staff for interviews, including development of talking points, Q&As, and practice interviews
    • Manage and accompany media on interviews/filming on-site as necessary
    • Develop and maintain relationships with key local and national press across all channels of media
    • Triage and handle media calls after normal business hours (on call duties) as necessary
    • Help coordinate all media efforts for NYU Langone Development events including working closely with Development office, coordinating photographers, handling logistics for events, writing press materials and other duties, as assigned
    • Work closely with Digital and social media teams to draft and coordinate postings to website and social media channels, as needed
    • Prepare reports and maintain documentation regarding public relations activities consistent with Office policy and procedures (e.g., Meltwater)
    • Support media relations efforts including media list development (key local, national and international health, business and consumer reporters across all channels of media including online and social media), media monitoring, pitching and monthly results reports
    • Other duties as assigned

    MINIMUM QUALIFICATIONS: To qualify you must have a Bachelor's Degree in journalism, public relations or communications. Minimum of 3-5 years of agency, non-profit or corporate public relations experience . Proven track record of success in public relations. Demonstrated knowledge of the local and national public relations landscape required; Healthcare experience a plus. Ability to identify news worthiness of issues and gauge appropriateness of topics for coverage in specific media outlets. Has existing relationships with key local and national healthcare/consumer reporters. Ability to expand and build relationships with reporters strategically important to issues of interest to academic medical centers . Knowledge of various public relations tools and techniques. Experience in handling crisis communications and issues management. Excellent writing and editing skills a must. Creative self-starter; proactive; able to juggle multiple projects and follow through to completion; a problem-solver, deadline oriented . Strong oral and interpersonal communications skills. Ability to develop effective messages aligned with the goals of the organization. Ability to exercise excellent judgment. Professional presence and demeanor.

    Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online. If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. To view the Pay Transparency Notice, please click here.

    Required Skills Required Experience

  • Locations
    New York, NY • New York, NY