NYU LANGONE HEALTH is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated cancer center, and NYU School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to nyulangone.org, and interact with us on Facebook, Twitter, YouTube and Instagram.

POSITION SUMMARY: 

Talent Acquisition is seeking a highly-motivated individual with experience in and passion for social networking, recruiting, and building our brand to candidates to serve as a SOCIAL MEDIA STRATEGIST to focus on candidate engagement.  In this dynamic role, you will directly manage day-to-day social media presence by generating, editing, publishing and sharing daily content that builds meaningful connections and encourages candidates to engage; responding to comments; and working with cross-functional teams on creating responses. Ability to handle crisis communication, and is politically savvy in responding to negative or inflammatory issues. You will curate content, while partnering to create and manage the social editorial content calendar and develop multi-media social assets (i.e. Plasma Screens, Photos, Videos, etc.) This role will serve as the voice of our employer brand for both internal and external top talent in the social media online spaces. This role will manage our existing social channels (i.e. Glassdoor and LinkedIn) and will work to build out a larger presence on various channels (i.e. Indeed) while also implementing new social tools based on industry best practices. You will also provide support to our Internal Talent Mobility platform with all social media and branding aspects.  This role will be responsible for educating and training  users at all levels on all social recruiting tools and best practices. You will monitor, collect, and analyze Social Media metrics and maintain a Social Media scorecard. In addition, you will develop and implement strategies based on the analysis of our metrics in comparison to our top competitors.

The SOCIAL MEDIA STRATEGIST will also spearhead the effort for NYU Langone Health to be named a Best Employer. You will need to ensure excellence in project management, to drive our strategy forward. This role will partner with our advertising agency and our internal communications team to promote our employer brand across campuses. Additionally, you will play an integral role on various committees including Inside Health Portal, Veterans Initiative, Diversity, etc. The Candidate Engagement Specialist will collaborate closely with team members at all levels across the organization to ensure integration of marketing and communication efforts, on-brand messaging and assets, and successful outcomes in support of recruiting top talent. You will also be responsible for building talent communities and driving candidate engagement, by developing and maintaining our Candidate Relationship Management Tool.

 MINIMUM QUALIFICATIONS: 

• Bachelor’s Degree in Marketing, Public Relations, English/Creative Writing, or related discipline.
• At least 1 year experience in digital marketing, content creation, and managing social media properties for organizations required.
• Must have strong working knowledge of web and social media analytics systems such as Google Analytics.
• Must demonstrate an in-depth understanding of how organizations can strategically use social media to connect with target audiences on LinkedIn, Twitter, Facebook, YouTube, Instagram, Indeed and other venues.
• High passion and positive attitude, organized and able to multi-task, and proven record of innovation and execution of social media programs.
• The ideal candidate must be able to execute projects of all scopes and have a thorough understanding of how to communicate effectively in a digital environment.
• Must be proficient with MS Office and Adobe products and possess excellent communication skills.

PREFERRED QUALIFICATIONS: 

• Prior presentation skills and Healthcare background with a focus on Recruiting and Sourcing experience is a plus!
• A minimum of 2 years’ experience in Social Media highly preferred.

Qualified candidates must be able to effectively communicate with all levels of the organization.

_ _NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. To view the Pay Transparency Notice, please click here.

Required Skills Required Experience