Job Description
TITLE: Solutions Marketing Manager
LOCATION: Atlanta, GA or Phoenix, AZ
REPORTS TO: Sr. Director, Marketing
POSITION SUMMARY
Joining an existing team of solution marketing professionals within a wider marketing organization, your mission will be to drive solution marketing activities for several NAGRA product lines. This role requires strong business acumen and an understanding of the video service provider market alongside a comprehension of how underlying technical and business challenges affect the market at a local, regional, and global level.
The Solutions Marketing Manager is a key interface position between sales, marketing, and product management teams worldwide. The role is responsible for developing product and solution positioning that differentiates NAGRA in the video service provider market.
RESPONSIBILITIES
- Act as the key contact for Solutions Marketing for assigned products and solutions. Own, lead and manage solution marketing initiatives:
- Work with product managers to create value propositions for each product line and at each major product increment re-evaluate to ensure the value proposition is optimized for the product/ solutions target markets.
- Work with field marketing and product management, lead the creation of a set of solution briefs that will facilitate the creation of product collateral such as pitch-decks, explainers, videos etc. to ensure that the product is well represented in the target segment and region.
- Assist in the definition of go-to-market (GTM) strategies to position NAGRAs products correctly in each segment and region.
- Undertake appropriate levels of market research and competitive analysis which may include sales insights, surveys and focus groups with customers / prospects to understand customer pain points, total addressable market, and pricing/channel strategies.
- Work with a cross-functional team across the business, collaborate to bring new and differentiated solutions to market and contribute to the ongoing product strategy.
- Contribute to the definition of NAGRA thought-leadership initiatives that are designed to resonate with customers, prospective customers, industry partners and other relevant bodies.
- Work cross-functionally across the Kudelski Group with other solution marketing teams to anticipate issues, align priorities and develop coherent and impactful output that balances business needs versus team constraints, and champion innovation-driven customer value.
REQUIREMENTS:
A self-driven, and highly motivated product/ solution marketing professional familiar with the digital TV/ video industry who can engage with a broad range of roles at varying levels across the organization. Driven by a passion to create game-changing marketing strategies around technology solutions and services, you are someone who likes to drive change and be part of a highly dynamic team adapting to the demands of todays video industry.
EXPERIENCE & BACKGROUND:
- 5 years experience in an international, multi-cultural business environment
- Excellent marketing execution and business analysis skills with strong capabilities in effectively positioning and promoting products and services.
- Excellent communication and presentation skills that truly engage audiences.
- Successful track record of product/solution marketing and/or product development with exposure to commercial and business management
- Ability to translate complex concepts and technologies into business-oriented value propositions.
- Experience of working with product managers, field marketing managers and sales enablement teams in day-to-day activities with experience of knowledge transfer or training/ coaching across the organization.
- Proven evidence of successfully working in matrix and management-by-influence organizations.
- Experience of working in technical B2B organizations or in roles that have daily interaction with technical concepts.
- Dynamic, autonomous, and capable of taking decisions in a fast-evolving environment whilst working as part of a dispersed, cross-cultural team with a reputation for delivering results.
- Working knowledge of the digital TV industry and an understanding of its forces and trends on an international scale preferred
- Experience working in international environments.
- Dynamics O365 or other ERP experience preferred.
PREFERRED QUALIFICATIONS:
- Advanced University degree in Business / Technical discipline
- Demonstrable business acumen acquired through experience and/or formal business training.
- Excellent command of English both written and oral native or near-native knowledge. Other languages an asset.
ABOUT NAGRA KUDELSKI GROUP
Stimulating. Motivating. Challenging.
The Kudelski Group is a world leader in digital security. Its technologies are used in a wide range of services and applications requiring access control and rights management to secure the revenues of content owners and service providers for digital television. The Group also offers cyber security solutions and services focused on helping companies assess risks and vulnerabilities and protect their data and systems. And finally, Kudelski a technology leader in access control and management of people or vehicles to sites and events.
WHY YOULL LOVE IT HERE:
If you are seeking a culture that supports growth, fosters success, and moves the industry forward, then Kudelski is where you need to be! Our rich and successful history with our clients is based on innovation and trust, serving clients of varying sizes and industries, including commercial, government and education. Kudelski remains committed to championing Diversity, Equality, and Inclusion within our organization and throughout the industry.
WITH KUDELSKI, YOU CAN EXPECT:
- Immersion in an incredible culture and the vibe of a fast moving and growing organization full of opportunity.
- Opportunity to work with industry-leading, talented peers.
- Creative problem-solving and the ability to tackle unique, complex projects.
- Competitive compensation with a benefits package that protects you and your loved ones and allows you to pursue career growth with tuition reimbursement.
- Generous time off for rest, relaxation, and hobbies.
- Colleagues from across the globe who are interested in helping clients protect their companies so they can focus on fulfilling their mission.
Nagra USA. is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, status as an individual with a disability, veteran status, or any other basis protected by federal, state, or local law. EEO M / F / D / V