Job Description

ABOUT US:

We are a financial firm specializing in small business loans, merchant cash advance, debt restructuring, cash advance restructuring, and business loan modification.

OPPORTUNITY:

As a Marketing Analytics, you will develop a strategy that makes data-driven solutions a core competency of our business while building an organizational discipline around using data to continuously improve marketing strategy. You will identify, integrate, analyze, leverage each data to improve segmentation, targeting, messaging, attribution, product analytics and personalization across all marketing channels.

DUTIES AND RESPONSIBILITIES:

• Manage, research and execute a digital display strategy across advertising platforms, direct buys and programmatic channels
• Scale monthly spend and deliver on an ambitious growth plan while maintaining healthy ROI levels
• Implement marketing best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, ad roll, landing page, SEO keywords etc.
• Build a strong programmatic display program by identifying underleveraged audiences, deploying the right bids/placements/tactics and constantly optimizing the performance
• Negotiate and place media campaigns directly with third-party vendors including ad-networks, publisher networks and national media outlets
• Provide leadership on creative and content experiences that drive conversions
• Work with Google Adwords data and analytics on measurement, incrementality and attribution
• Be responsible for the Google PPC strategy, coming up with quarterly plans and driving channel P&L

QUALIFICATIONS:

• Bachelor’s degree in market research, business, communications, or related field
• 5+ Years Experience as a marketing analyst and knowledge of current markets
• Proficient using Microsoft Suite (Excel)
• Google Ad Certified
• Advanced knowledge of mathematics, statistics, and analytical processes
• Excellent verbal and written communication skills
• Motivated self-starter with strong business acuity
• Organized and detail-oriented
• Must be a confident team player who enjoys collaboration

WHAT WE OFFER:

A fun working class A building environment and full of rewards and recognition for our employees for career growth. We are dedicated to our employees' success.

Company Description

NCP, a financial firm specializing in small business loan debt management. We help small businesses, lenders and creditors come to mutually beneficial agreements.