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Marketing Lead

National Cybersecurity Center

Marketing Lead

Colorado Springs, CO
Full Time
Paid
  • Responsibilities

    Job Description

    The Marketing Lead is responsible for the development of webinars, producing podcasts, website administration, and event planning. The successful candidate will be a hands-on leader who supports the Membership and Marketing Manager in providing strategic execution of marketing initiatives.  APPLICANTS SHOULD RESIDE IN THE COLORADO SPRINGS, COLORADO AREA.

    Website

    • Serves as the website administrator.
    • Monitors website for functionality and broken pages, links.
    • Follow the approval process for publishing content.
    • Maintain and update the website platform including plugins.
    • Report weekly website metrics from Google Analytics and include audience demographics, behavior, browsers, and devices.
    • Lead projects to redesign pages and create process flow.
    • Maintain a website development pipeline.
    • Support CRM website integration.
    • High level of experience with website security controls and methods.
    • Schedule and lead website design assessment, redesign, and evaluation meetings.
    • Increase website traffic by generating valuable content through input from stakeholders.
    • Develop search engine optimization.
    • Coordinate and assist with services from outside web design firms as needed.
    • Notify and escalate website errors and failures to support.

    Webinars

    • Determine webinar objectives.
    • Draft webinar run of show and script.
    • Select the best platform for the webinar and set-up event.
    • Develop webinar timeline.
    • Coordinate, schedule, and lead planning sessions with participants.
    • Schedule and lead weekly internal webinar planning meeting.
    • Coordinate and schedule webinar dates.
    • Set-up and manage the registration platform.
    • Create email marketing campaigns for webinars.
    • Design webinar marketing images for social media and website.
    • Coordinate marketing efforts with member and partner communications point of contact(s).
    • Schedule and lead tech test with panelists.
    • Draft and conduct webinar attendee and panelist post webinar surveys using feedback to make instrumental changes to the webinar program.
    • Record and edit webinar, posting to online video platforms.
    • Schedule and lead post-webinar internal and panelist debrief.
    • Monitor and report registration metrics and attendee information.
    • Analyze webinar metrics and report to internal team and panelists.

    Podcasts

    • Develop podcasts and best format for theme.
    • Outline each podcast episode.
    • Design podcast creatives.
    • Invite participant(s).
    • Select the recording platform.
    • Schedule and lead planning sessions and recording of podcast.
    • Edit podcast.
    • Follow the podcast approval process for final edits.
    • Post podcast on appropriate channels.

    Marketing and Communication

    • Leads development, production, and posting of content and communications across a variety of platforms, including social media, email, website, print and digital marketing materials, videos and advertisements.
    • Designs and sends e-campaigns for organization.
    • Write copy for a variety of communication materials; press releases, newsletters, emails, flyers, slide decks.
    • Plan in-person marketing events.
    • Support or lead marketing meetings.
    • Follow brand and style guidelines.
    • Maintain events and editorial calendars.

    Job Competencies

    • Highly organized with exceptional attention to detail.
    • Strong interpersonal skills.
    • Proven work experience as a web designer; Word Press is a plus.
    • Excellent written and verbal communication skills.
    • Ability to maintain productive working relationships.
    • Work independently and as part of a team.
    • Strong website development experience.
    • Working experience with Microsoft Office Suite, Adobe Creative Suite, Elementor, Mailchimp, Survey Monkey, Hootsuite, Google Analytics, Zoom Webinar, Eventbrite.