Senior Digital Strategist, #192020CE-TMP (Twelve (12) Month Temp)

National Education Association (NEA)

Senior Digital Strategist, #192020CE-TMP (Twelve (12) Month Temp)

Washington, DC
Full Time
Paid
  • Responsibilities

    POSITION EMPHASIS: The position supports NEA’s strategic objective to focus the energy and resources of its 3 million members toward the promotion of public education by advancing new media development and online strategies in the planning, development, and execution of the 2020 presidential campaign for the Campaigns & Elections department.

    POSITION SUMMARY: The essential functions of this position include developing strategic digital content that builds a narrative and is action oriented; integrating digital strategies and tactics into broader communications and advocacy campaigns; and building campaigns and communication strategies that engages members and builds activist capacity to support membership retention and growth as well as build support of NEA issue advocacy and 2020 presidential campaigns. The incumbent will serve as a lead digital strategist to plan and execute digital communication strategies with NEA officers, departments, and affiliates; write and edit digital content; and collect and analyze data for online campaigns and communications strategies, including but not limited to web traffic and user behavior, email messaging statistics, and social media trends. In addition, the incumbent will engage the public to build the NEA brand, enhance community support of local actions, and increase field capacity for building community partnership.

    IN COMPLIANCE WITH THE AMERICANS WITH DISABILITIES ACT (ADA), THE FOLLOWING IS PROVIDED: The position involves skill in using a personal computer; oral and written communication skills; skills in proofreading and editing; use of clear and articulate speech; interpersonal relations skills; reasoning and problem solving skills; ability to work in a fast-paced environment; ability to sit for long periods, stoop, bend, reach and carry light materials (up to 10 lbs.); and ability to travel by various methods of transportation, e.g., airplane, car.

    Required Skills

    MINIMUM EDUCATION: Bachelor's degree in Journalism, Digital Media, Marketing, Public Relations or Communications, OR AN EQUIVALENT COMBINATION OF EDUCATION AND EXPERIENCE FROM WHICH COMPARABLE KNOWLEDGE AND SKILLS MAY BE ACQUIRED.. Master’s degree or equivalent combination of education and experience is preferred. MINIMUM QUALIFICATIONS: Six years of professional work experience in strategic and organizational digital media, communications, and communications with government, journalism, or digital organizing. Demonstrated understanding of how to build short-, mid-, and long-term digital campaigns incorporating email, social media, digital ads, online content, and SMS (traditional or Hustle) to accomplish campaign goals. Demonstrated experience with online content strategy, implementation, assessment, and project management. OTHER REQUIREMENTS: Experience on political campaigns or with an agency handling political clients. Experience applying a strong understanding of digital best practices to all initiatives, including social and email writing, testing, recruitment, community management, and reporting. Excellent oral and writing skills. Must be able to work extended hours on evenings and weekends. Samples of work products may be required at time of interview. Frequent travel required.

    Required Experience

    SELECTION CRITERIA: TIER 1 (ESSENTIAL) Proven experience building online campaigns and developing cross-channel digital communications programs that engages members and builds activist capacity. Experience developing digital strategies to support advocacy issues. Experience with online content strategy, organization and management. Demonstrated knowledge in building short-, mid-, and long-term digital campaigns. Proven experience with online content strategy, implementation, assessment, and project management. TIER 2 (SIGNIFICANT): Write and edit digital content. Experience with collecting and analyzing data for online campaigns and communications strategies. Demonstrated flexibility and ability to handle multiple and complex tasks simultaneously under tight timeframes and changing priorities/conditions. Demonstrated experience working independently, collaboratively, and in a team environment. Successful references. TIER 3 (DESIRABLE): A strong understanding of digital best practices to all initiatives, including social and email writing, testing, recruitment, community management, and reporting. Knowledge of the mission and strategic focus of NEA’s Campaigns and Elections department.

  • Qualifications

    MINIMUM EDUCATION: Bachelor's degree in Journalism, Digital Media, Marketing, Public Relations or Communications, OR AN EQUIVALENT COMBINATION OF EDUCATION AND EXPERIENCE FROM WHICH COMPARABLE KNOWLEDGE AND SKILLS MAY BE ACQUIRED.. Master’s degree or equivalent combination of education and experience is preferred. MINIMUM QUALIFICATIONS: Six years of professional work experience in strategic and organizational digital media, communications, and communications with government, journalism, or digital organizing. Demonstrated understanding of how to build short-, mid-, and long-term digital campaigns incorporating email, social media, digital ads, online content, and SMS (traditional or Hustle) to accomplish campaign goals. Demonstrated experience with online content strategy, implementation, assessment, and project management. OTHER REQUIREMENTS: Experience on political campaigns or with an agency handling political clients. Experience applying a strong understanding of digital best practices to all initiatives, including social and email writing, testing, recruitment, community management, and reporting. Excellent oral and writing skills. Must be able to work extended hours on evenings and weekends. Samples of work products may be required at time of interview. Frequent travel required.