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Entertainment Market Research Manager/Sr. Manager, Global Content

National Research Group

Entertainment Market Research Manager/Sr. Manager, Global Content

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    Job Description

    WHO WE ARE

    National Research Group (NRG) is a leading research and insights agency that top entertainment companies trust to decode consumer tastes and trends around the world.  With the entertainment ecosystem in a period of immense change, we are looking for the best and the brightest to help shape the future of storytelling for the world's most admired and innovative content creators.

    WHY YOU'LL LOVE IT HERE

    We are inspired by working with storytellers that challenge us to think differently and see the world in new ways.  As a result, our business is driven by creative, curious, and inventive people who have a passion for pop culture.  We work as a collective across disciplines and geographies to bring together the best thinking for every assignment, delivering insights to bold storytellers everywhere.

    THE OPPORTUNITY

    We are seeking a Research Manager or Senior Manager to join our rapidly growing Global Content team. In this role, you will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to manage and support research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and streaming platforms.

    If you're passionate about qualitative and quantitative research; if you possess a natural ability to visualize data and bring it to life through storytelling; if you enjoy being a trusted consultant to entertainment clients; if you geek out on entertainment – this opportunity is for you.

    THE ROLE 

    • Collaborate on entertainment market research studies including but not limited to: concept evaluation, content tests (movies and series), messaging/positioning evaluation, creative material tests, market sizing and segmentation. Many studies are a combination of quantitative and qualitative.
    • Lead all steps of a project including but not limited to: survey design, questionnaire development, data analysis, report writing and presentation.
    • Translate research data into clear, actionable insights and recommendations through visual and creative reports, ensuring the consistent delivery of high quality deliverables.
    • Help to lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
    • Build relationships through effectively managing client issues/concerns.
    • Help to prepare proposals by researching subject matter.
    • Stay abreast of entertainment, pop culture, research and media trends.

     WHO YOU ARE

    • Internally-motivated self-starter who continuously strives to get things done well, regardless of challenges encountered.
    • Critical thinker, able to address issues using creative, collaborative tactics.
    • Successfully manages time and multiple competing priorities in order to ensure deadlines are always met.
    • Team player who is able to work collaboratively and/or initiate and drive projects to completion.

    IDEAL CANDIDATE

    • 3-5 years' experience working in consumer research (ideally with an entertainment focus).
    • BA/BS with a strong academic record, and with a degree in a business or social science field, or one with an emphasis on statistics or quantitative research methodologies.
    • An understanding of complex research methodologies (such as factor analysis, max diff design, conjoint analysis, and segmentations).
    • Experience of qualitative techniques and approaches across audiences (e.g. kids) and platforms (online and in-person).
    • Strong interest in entertainment.
    • Excellent PowerPoint, Excel, written and visual communication skills. Ideally, experience with other platforms such as Google Docs, Slides, Keynote, etc.
    • Excellent oral communication and client service skills.
    • Excellent attention to detail, project management and organizational skills.
    • Strong interpersonal skills, with the ability to work harmoniously and effectively within a team and across teams.
    • Upholding and showing leadership around NRG's core values of excellence, innovation, collaboration, enthusiasm, and grit.

    POSITION TYPE 

    This is a full-time, exempt position in Culver City, CA.

    WORK ENVIRONMENT

    This job operates in a professional office environment (subject to local directives/changes regarding COVID-19). This role routinely uses standard office equipment.

    REQUIRED APPLICATION MATERIALS:

     Resume  Cover Letter which should include:

    •  Why do you want to work at NRG?
    •  Why are you interested in entertainment?