Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Marketing Communications Coordinator

NationsBenefits

Marketing Communications Coordinator

Plantation, FL
Full Time
Paid
  • Responsibilities

    GENERAL PURPOSE

    This position will report directly to the Communications Director and play a critical role in the content development of internal and external communications. He or she produces content for B2B and B2C marketing audiences through print, online, and digital channels. This role focuses on showcasing and supporting the company's products, programs, and services by building broader awareness and engagement through compelling copywriting. The ideal candidate will be a marketing content creator who is creative, social savvy, skilled at storytelling, comfortable managing multiple priorities, and able to communicate with all levels within and outside of our organization.

    PRIMARY DUTIES AND RESPONSIBILITIES

    • Write and edit impactful marketing content that inform, educate, and engage target audiences such as health plans, members, consumers, brokers, and providers while expanding the company's overall brand awareness
    • Collaborate with members of the Business Development and Marketing teams to develop compelling marketing communications that drive lead generation and customer retention
    • Demonstrate strong research skills to develop white papers, articles, blogs, scripts, speeches, and more
    • Review, edit, and offer recommendations on content produced by other team members or freelancers
    • Develop and maintain a social media content calendar that supports marketing strategies on our social platforms to amplify lead generation activities, thought leadership, and brand awareness
    • Drive interest and demand in the company's products, programs, and services by developing new sales tools/assets and enhance existing collateral (i.e., sales slicks, flyers, brochures, PowerPoints, etc.) to help move prospects through the sales funnel
    • Write and produce the monthly company newsletter for electronic distribution
    • Monitor and respond to the company's social media inquiries with proper protocols and escalation procedures
    • Identify and develop case studies and testimonials
    • Draft press releases to help support media relations strategy
    • Partner with in-house subject matter experts to execute and ensure all communications are produced accurately and align with brand strategy
    • Undertake other ad-hoc related responsibilities, as required

    QUALIFICATIONS AND EDUCATION REQUIREMENTS

    • 3+ years producing marketing communications content
    • 2+ years executing social media strategies
    • Previous product marketing, marketing communications, or focus on journalism is strongly favored
    • Previous healthcare experience desired
    • The highest level of education desired for candidates in this position is a bachelor's degree or equivalent work experience
    • Must have excellent customer service skills, including a team-oriented approach to managing customers' needs
    • Must have the ability to use good business judgment in making decisions
    • Ability to work with Microsoft Office (Outlook, Word, Excel, PowerPoint)

    PREFERRED SKILLS

    • Must have excellent written and verbal communication skills, including grammar, voice, flow, and storytelling
    • Must possess exceptional proofreading and copy-editing skills
    • Must be able to consistently meet deadlines and work in a cross-functional capacity
    • Must have high standards for excellence and quality

    ADDITIONAL NOTES

    This position requires thinking outside the box and a strong understanding and enthusiasm for how content is consumed. A positive, can-do attitude is paramount, and the ability to take direction and interact productively during brainstorming sessions is expected. This position may require other duties not mentioned above. Individuals may be responsible for other administrative tasks or be required to assist with other roles/departments as needed.

    Hours may vary for this role.

    NATIONSBENEFITS IS AN EQUAL OPPORTUNITY EMPLOYER