Job Description
POSITION OVERVIEW:
The Field Marketing Manager works closely with the Nearpod sales and customer success teams and serves as a conduit for the go-to-market team and to the rest of the marketing organization. They will help the sales and customer success teams develop and execute plays to achieve their territory objectives to drive new sales, customer expansions, and renewals through a variety of regionally focused marketing tactics, such as email marketing, events, custom collateral, and digital marketing. They will work with others in marketing, especially channel owners, to execute on these tactics, but will have end-to-end responsibility for territory campaigns.
OUR IDEAL CANDIDATE:
Support in-region B2C and B2B acquisition through directly owned campaigns and by working with channel owners (e.g., events, digital marketing, content/product, sales development representatives)
Work with sales & customer success to drive marketing campaigns that help secure new revenue (new customers, expansion) and retention of existing revenue (renewals)
Help in-region go-to-market team create strategy for their territory aligned to company goals.
Provide localized collateral and sales enablement tools (e.g., one-pagers, case studies, email templates)
Orchestrate in-region conferences/sponsorships working closely with the event marketing manager (e.g., pre and post-marketing outreach, custom messaging/collateral, etc.)
Execute campaigns for lead gen purposes which may include custom landing pages, webinars, email campaigns, digital marketing, in person events, etc.
Act as conduit/entry point to Marketing for the go-to-market teams
Create marketing plans and research by territory, region, or state as needed to plan and execute successful marketing strategy
Qualifications
REQUIRED SKILLS AND EXPERIENCE:
Experience working directly in K-12 education as a teacher and/or administrator, or within a K-12 provider
Experience in a sales or marketing role
Understanding of marketing tactics and experience executing marketing programs
General knowledge of how sales and customer success organizations operate and their success factors
Understanding of the dynamics of a B2C2B and SaaS business model
Customer centric (able to put oneself in customers shoes, have an understanding for our customer)
Highly organized (able to juggle many priorities, document, and communicate well)
Collaborative and able to manage a large number of stakeholders
Analytical (able to analyze campaign performance and apply learnings to future campaigns)
Strong copywriting abilities
Able to manage agency or designers to develop outstanding creative; design skills a plus
Working knowledge of necessary systems is preferred: Pardot, Salesforce.com, Google sheets / excel, Google slides / PowerPoint
Undergraduate degree in education, business or related field
Ability to travel 20% within the United States
Additional Information
EMPLOYMENT REQUIREMENTS: Must be authorized to work in the U.S. without restrictions
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.