Neighborhood Marketing Coordinator (ESP Painting)

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Aleph Ventures

Neighborhood Marketing Coordinator (ESP Painting)

Portland, OR
Full Time
Paid
  • Responsibilities

    Build the engine that drives our growth.

    ESP Painting is scaling fast, and we're looking for a Neighborhood Marketing Coordinator to own and execute the local, boots-on-the-ground strategies that fuel our pipeline.

    This is not a desk job. You'll be in the field, building teams, driving results, and turning neighborhoods into predictable revenue channels.

    If you're competitive, organized, and thrive in a fast-moving environment where results matter—you'll do very well here.

    What You'll Own

    You are responsible for one thing: generating high-quality homeowner appointments at scale.

    You'll do that by leading and executing across multiple channels:

    Door-to-Door Canvassing

    • Recruit, train, and lead a team of appointment setters
    • Set performance standards (doors/hour, appointments, close rates)
    • Coach in the field—role play, ride-alongs, live feedback
    • Personally produce (10–20 hrs/week in the field)

    Flyer Delivery Program

    • Build and manage a flyer distribution team
    • Hit weekly delivery + appointment targets
    • Own routing, coverage, and performance tracking by zip code
    • Ensure execution aligns with broader marketing strategy

    Yard Sign Strategy

    • Deploy signs strategically to maximize visibility + inbound leads
    • Manage inventory, placement tracking, and coverage
    • Sync with canvassing + direct mail efforts

    Events & Home Shows

    • Plan and run local events and expos
    • Train staff on scripts + lead capture
    • Track ROI and continuously improve performance

    Neighborhood Digital Presence

    • Engage in local Facebook groups and online communities
    • Build trust and convert conversations into leads
    • Maintain brand reputation at the neighborhood level

    Outbound Support

    • Partner with calling teams on cold, follow-up, and reactivation lists
    • Support appointment generation across channels

    What Winning Looks Like

    • Consistently hitting weekly/monthly appointment targets
    • Building and retaining a high-performing field team
    • Knowing your numbers: cost per lead, set rate, close rate, ROI
    • Creating predictable, scalable neighborhood-level growth

    Compensation

    • $40,000 Base Salary
    • Aggressive performance bonuses tied to:
    • Your personal production
    • Team results (appointments + revenue)
    • Marketing efficiency (cost-on-margin performance)

    Total On-Target Earnings: $80K–$110K+ Top performers will exceed this.

    Who This Is For

    You'll thrive here if you:

    • Like leading from the front , not the sidelines
    • Are comfortable with accountability and metrics
    • Have experience in D2D, canvassing, or team leadership (preferred, not required)
    • Can recruit, train, and motivate hourly/entry-level staff
    • Are highly organized and operationally sharp
    • Want a clear path to leadership growth in a scaling company

    Why ESP Painting

    • Proven sales model with strong close rates
    • Clear targets and scorecards (no ambiguity)
    • Real ownership over a critical growth channel
    • High autonomy + high accountability
    • Opportunity to scale a team and grow into senior leadership

    Bottom Line

    If you can build teams, drive activity, and turn effort into results , this role will pay you well and open doors fast.

    If you're looking for something easy or purely strategic—this isn't it.

    Apply if you're ready to own the number.