Job Title: Community Ambassador: Marketing & Student Relations

Job Description: responsible for various leasing and marketing events, as assigned by the Manager or RM assigned to the asset(S). Scope of duties will vary according to projects, but may include the following: working directly with student housing property staff regarding the on‐site leasing events; developing and distributing property marketing resources; assisting student housing properties with implementation of marketing mediums; conducting market research projects; implementation of the strategic marketing plan; other projects as assigned.

Total hours per week 8‐ 28 will require some nights and weekends.

Attend and participate in property marketing meetings with Manager/RM

Evaluate and provide feedback for the property Manager or RM

Implementation of all marketing activity at properties and on campus (10/90% split)

Attend, plan and implement marketing strategy at housing fairs, open houses, orientation and other property, university of local marketing events

Implement marketing strategy and advise on additional marketing opportunities that may be available

Report updates to Manager for the Weekly update report: Due by Thursday end of day

The strategic review, execution, and collaboration of monthly marketing plans

Provide feedback and ideas to improve property marketing plans, calendars, and marketing timelines

Monitor effectiveness of marketing mediums and provide recommendations as related to marketing budgets

Complete and assist with property market surveys, university profiles, and housing cost analysis as needed

PROPERTY MARKETING

Establish relationships with on‐campus and guerilla marketing partners

Implementation of guerilla and on‐campus marketing efforts

Implementation of social and online marketing campaigns

Evaluate market conditions and competitive properties

Provide recommendations on pricing when inquired

Assist with planning and implementation of orientation marketing, housing fairs, open houses, or other property events where the staff needs additional corporate assistance

Identify new marketing and advertising opportunities & Evaluate marketing signage Provide an inventory of marketing collateral, printed materials and promotional items

MARKETING EVENTS/PROMOTIONS

Assist property staff and regional with planning and implementation of any and all marketing or promotional events

Coordinate as part of a creative team and leasing and marketing directors on promotional orders

Work directly with a manager with planning and implementation of any and all marketing or promotional events on campus

Respond to after hour lock out calls - Route Emergency calls to the proper department - DO NOT respond to emergency calls

UNIVERSITY RELATIONS

Maintain ongoing communications with university officials

Communicate with university officials in order to obtain direct mail lists

Communicate with university groups and departments (athletic department, international student organizations, transfer office, orientation office, off‐campus housing office, etc.) in order to facilitate marketing relationships