Job Description
NESHAMINY CREEK BREWING CO.
SOCIAL MEDIA MANAGER
CROYDON, PA
PART-TIME
COMPANY DESCRIPTION
Neshaminy Creek Brewing Company is an award-winning craft brewery and taproom located just north of Philadelphia in Croydon, PA. They use their DIY ethic to make great tasting beer that challenges both their drinkers’ expectations and their brewers’ skills. Founded in 2010, Neshaminy Creek has grown exponentially over the years and expanded distribution across Pennsylvania, New Jersey, Delaware, Maryland, and New York. In Summer 2020, Neshaminy Creek opened another location inside the Ferry Market located in New Hope, PA where guests can purchase onsite pints and beer to-go. Neshaminy Creek opened their third location inside The Station in Dublin, PA in October 2021.
JOB DESCRIPTION
The Social Media Manager will be responsible for developing, managing, and monitoring the brewery’s social media marketing strategies and content while also managing the brewery website. With a deep understanding of Neshaminy Creek’s brand identity, they will nurture and expand the brewery’s voice in an authentic manner through campaigns, imagery, events, partnerships, and customer engagement. The ultimate goal of this position is to increase awareness of and engagement with Neshaminy Creek’s online presence that will drive traffic to the 3 brewery locations, broaden the customer base, and build brand loyalty.
Platforms to be Managed: Facebook, Instagram, Twitter, TikTok, Untappd, Square, WordPress
Reports To: Director of Sales & Marketing
Position: Split Remote and In-Person
DUTIES & RESPONSIBILITIES
SOCIAL STRATEGY
Determine distinct strategies for each platform
Lead implementation of strategies and uphold editorial calendar
Stay up to date with competitors’ content, the latest social media best practices, platforms, and trends then keep Neshaminy Creek ahead of the curve
Design and execute social media campaigns to drive engagement, increase awareness, and promote sales both on and off premise
CONTENT CREATION
Following editorial calendar, determine needs and timing for optimal execution
Assist in creative brainstorming for photos, videos, giveaways, campaigns, and newsletters that will attract attention and encourage engagement
Photography, filming, editing, and miscellaneous graphic design
Seek out media/promotional opportunities and assist in writing copy/press releases
ENGAGEMENT
Be the online voice of the brewery both in posts and also while answering questions
Cultivate community of influencers and personalities that could help spread our message
Develop new and creative ways to expand our digital reach and grow our audience
Monitor social media channels and handle any sensitive or offensive content
REPORTING
Follow analytics to measure success of campaigns and content then follow the data to better curate the editorial calendar
Evaluate effectiveness of social media strategies by highlighting top posts, follower growth, and other selected metrics for monthly review
Meet bi-weekly with Director to lay out upcoming campaigns/events and to review industry trends/competitor content
WEBSITE MANAGEMENT
SKILLS & REQUIREMENTS
Must be 21+ years old
Bachelor’s degree in related field, or additional education/certifications in digital media
3 years in a relevant social media management or community management role
Experience in Craft Beer and/or Food & Beverage preferred
Fluency in social media/web platforms including but not limited to Facebook, Instagram, Twitter, TikTok, WordPress, and MailChimp
Fluency in Canva, Adobe Photoshop, and/or other photo editing software
Strong writing, organizational, and time management skills
Creative and artistic photography/design skills
Positive team player and collaborator with a willingness to help out other departments
Solid work ethic, a good attitude, sense of humor, strong attention to detail, and willingness to learn
Ability to communicate effectively with outside resources when necessary
SALARY
BENEFITS
Flexible PTO
Beer/Merchandise Discounts
Fun and Dynamic Work Environment
IF INTERESTED, PLEASE EMAIL RESUME TO KYLE@NESHAMINYCREEKBREWING.COM - CHEERS!
Company Description
Neshaminy Creek Brewing Company is an award-winning craft brewery and taproom located just north of Philadelphia in Croydon, PA. They use their DIY ethic to make great tasting beer that challenges both their drinkers’ expectations and their brewers’ skills. Founded in 2010, Neshaminy Creek has grown exponentially over the years and expanded distribution across Pennsylvania, New Jersey, Delaware, Maryland, and New York. In Summer 2020, Neshaminy Creek opened another location inside the Ferry Market located in New Hope, PA where guests can purchase onsite pints and beer to-go. Neshaminy Creek opened their third location inside The Station in Dublin, PA in October 2021.