Job Description

THIS ROLE IS A 18-MONTH CONTRACT ROLE. LOCAL CANDIDATES WILL BE CONSIDERED.

Digital Strategy & Content Specialist Description

This role is part of the internal Digital/Social Activation Team at Nestle Purina, The Feed. Working as an extension of the brand/consumer business unit, the Digital Strategy & Content Specialist will be responsible for developing, accelerating, and activating paid social media strategy and other lightweight digital content across brands. This includes working with internal and external partners to recommend key strategies and tests for social media campaigns that can impact the business via measurable equity and sales lifts.

This role requires a high level of strategic insight, attention to detail, and project management skills, with an entrepreneurial spirit to pioneer new courses that impact the business.

PRIMARY RESPONSIBILITIES:

o    Research, brainstorm and propose digital/social strategy solutions to assigned brand/consumer initiatives, including collaboration with internal + external key stakeholders.

o    Drive growth of equity and sales through paid social initiatives.  

o    Create, manage, and deliver exceptional content and strategic activation recommendations on assigned brand channels/contact points, working with partnered Content Designer and internal/external channel experts to impact the business.

o    Influence partners internally/externally to apply data-driven best Practices to digital/social activations.

o    Continuously Optimize paid social media campaigns based on best practices and performance data.

BASIC QUALIFICATIONS (Minimum):

Education: Bachelor’s Degree in communications/marketing/advertising/journalism preferred.

Experience (Years/Type): 3 or more years of experience directly activating social media content and strategy. Email experience a plus.

Must be able to provide a minimum of 3 sample content submissions from portfolio for review.

Additional qualifications:

o    Knowledge of paid social media best practices, platforms, and trends.

o    Experience using data to optimize paid social media strategy and content.

o    Ability to successfully manage and prioritize multiple projects simultaneously, influencing and working successfully with multiple stakeholders and teams.

o    Ability to work in a fast-paced environment with excellent interpersonal, written, and verbal skills.

o    Detail oriented, proactive, and organized.

THIS ROLE IS A 18-MONTH CONTRACT ROLE. LOCAL CANDIDATES WILL BE CONSIDERED.

Company Description

In 2001, Nestlé acquired Ralston Purina to form Nestlé Purina PetCare Company. Nestlé's rich history in pet care, with brands such as Friskies®, Fancy Feast®, Mighty Dog® and Alpo®, combined with Purina's strong heritage and pet care expertise, created a globally competitive leader. We're consistently No. 1 in sales, volume and market share – year over year. Working with our Purina Family means more than striving to be the undisputed experts of pets and serving as the voice of the larger pet care category. You'll become an integral part of the world's largest food and beverage company – a global network of people and opportunities that we hope will exceed your expectations.