Primary Objective

• Profitably grow Kantar’s Brand Solutions business by delivering high quality / high impact Brand insights and solutions

Essential Responsibilities

• Manage delivery of strategic brand insights & analytics projects, which include brand performance measurement, market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, brand positioning/refresh, etc.
• Assist project leadership with design of fit-for-purpose research & analytical approaches that will guide development of strategy for clients’ brands
• Develop overall project roadmap and timeline to deliver agreed-upon scope within available budget to provide right level of service and optimize efficiency of delivery
• Oversee day-to-day management of all project-related activities and maintain progress against project roadmap/timeline
• Lead development of survey design, sample plan, analytic plan, weighting, analysis and reporting
• Delegate execution of tasks/workstreams to 3-5 junior staff and oversee their work product
• Coordinate and manage delivery with partners for survey programming, data collection, data processing, modeling, dashboarding/chart automation, and qualitative fieldwork
• Identify and bring together compelling insights from the research and translate learnings into ‘so what’ recommendations for clients
• Package deliverables in a clear and useful way for clients
• Lead project-related client conversations, facilitate decision-making, and translate decisions into clear next steps
• Mentor and support the growth of junior team members
• Keep project leadership apprised of progress and thoughtfully solicit their input throughout the project to ensure available expertise is fully leveraged
• Own staff utilization metrics for one’s team to ensure appropriate staffing, account alignment, account efficiency, and servicing
• Effectively utilize secondary research/information resources to round out analysis

Essential Knowledge & Experience

• 5+ years of custom market research experience
• Knowledge of research methods
• Demonstrated experience performing custom research / analytics for multiple strategic research projects simultaneously from design to analysis and reporting
• Proven experience consulting with and presenting insights and recommendations to clients
• Excellent communication skills (verbal and written) with the ability to use logical reasoning and problem-solving
• Can-do attitude with experience successfully managing complexity, is driven, takes initiative, demonstrates ownership and can manage challenging situations
• Strong project management experience and time management while delivering against multiple deadlines
• Bachelor’s degree in market research/marketing or related social science, mathematics and/or other analytic subject areas. Masters preferred

Essential Skills & Capabilities

Managerial Skills

• Plans complex engagement/ job planning
• Excellent project management skills
• Motivates/ leads individuals & teams, stewards team culture

Technical/ Analytical

• Command of research methods and tools
• Provides technical and analytical leadership for maximum client impact •

Communication

• Clear and effective written and verbal communication skills
• Confidently delivers messages and exemplifies Kantar values

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.