New Product Development: Technical Marketing Specialist- Diablo/Freud Tools

Freud

New Product Development: Technical Marketing Specialist- Diablo/Freud Tools

Atlanta, GA
Full Time
Paid
  • Responsibilities

    Job Description

    The Technical Marketing Specialist is part of the New Product Development Team and will work closely with the responsible Group Product Category Manager. Our team collaborates with sales, customers, and end users to gather valuable product and category insights, translate user needs into technical specifications, and ensure the efficient operation of product development and launch within the assigned category. This role focuses on end user testing, offers support to internal and external stakeholders, and collaborates closely with cross-functional teams to support the launch and maintenance of new, and existing products.

    End User and Product Testing:

    • Coordinate and facilitate end user testing sessions and field visits for new products or features.
    • Collaborate with the team to create and execute test plans and scenarios.
    • Compile testing feedback to provide valuable insights for product refinement.
    • Customer Service and Dealer Support:
    • Act as primary point of contact for customer inquiries, providing timely and accurate information.
    • Address and resolve customer concerns or issues, escalating when necessary.
    • Gather customer feedback and insights to share with the Group product category manager for continuous improvement.

    Communication and Resource Coordination:

    • Act as a liaison with internal teams, ensuring clear communication and information flow for product development and technical marketing activities.
    • Support in drafting and editing customer-facing communications (packaging, launch guides, press releases).
    • Assist various departments to ensure availability of necessary resources for technical marketing activities.

    Demonstration and Sales Support:

    • Conduct product demonstrations for events, potential customers, dealers, and end users showcasing key features and benefits of the products.
    • Collaborate with the sales team to provide pre-sales support and address customers inquiries.
    • Demonstration development, documentation, and training.

    Support Set-up and Documentation Management:

    • Organize and maintain project and product documentation, ensuring version control and accessibility.
    • Assist in the development of key data sheets (product requirements and market insights for new product developments), pricing and profitability calculations, sell sheets, and product launch guides.
    • Collaborate with team members to compile and update project reports, status updates, and other relevant documents.
  • Qualifications

    Qualifications

    • Bachelor's Degree
    • Proven effective communication with internal and external team members, outside resources, and end users.
    • Basic Knowledge of power tools and accessories.
    • Basic knowledge of product development, packaging, retail financial, and sales skills.
    • Spanish preferred but not required
    • Highly Proficient computer skills and use of planning software - Excel and Power Point

    Additional Information

    Diablo Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives

    • FIRST Robotics (For Inspiration and Recognition of Science and Technology)
    • AWIM (A World In Motion)

    Equal Opportunity Employer, including disability/veterans.

    Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.

    All your information will be kept confidential according to EEO guidelines.