NEWPRO is seeking a Marketing and Public Relations Specialist to join our expanding marketing team. This is brand new role that is bursting with opportunity for the right person.

NEWPRO is looking for a highly creative and motivated person who enjoys seeking and finding new opportunities. Are you a visionary storyteller with a love of words? Can you create visually stimulating content? Can you turn dull into dazzling? Are you a positive, solution-driven person? We REALLY want to meet you!

THE MARKETING TEAM AT NEWPRO:

The Marketing Team at NEWPRO is unlike any other! We are a mighty team of go-getters, and we really love what we do! You’ll find us either collaborating with one another about ongoing projects, brainstorming and working on new, big ideas for of one of our marketing channels, or humming with excitement over upcoming campaigns.

There is never a dull day at NEWPRO (especially with this team). We love to laugh, work hard, learn, and push the boundaries of the home improvement industry.

WHO YOU ARE:

You are an outstanding writer, editor, and communicator.

You have professional graphic design experience.

You are a go-getter, positive attitude, and a relentless drive to get results.

You understand our brand’s voice, mission statement, and core values.

You can create strong relationships across departments.

You have a positive attitude, exude professionalism, and have flexibility.

You are willing to operate collaboratively as a member of a team, as well as the ability to take initiative and work independently.

You can maintain accurate records.

You can express thoughts clearly and develop ideas in logical sequence.

You adjust to varying or changing situations to meet emergency or changing program requirements.

WHAT YOU’LL BE DOING:

Content & Copywriting

Write, review, edit, and update content with marketing team for social media, marketing materials, press releases, and similar mediums.

Conduct research and interviews to learn more about current trends, developments, and perceptions about home improvement, and then contextualize your findings in clear and simple language.

Identify & communicate industry trends to pitch and support ideas for upcoming campaigns and focuses.

Optimize content for specific mediums, track performance & traffic to identify more opportunities.

Socially Focused Content Creation

Find additional opportunities within our assets and creative to produce more content across our multi-channel marketing.

Working in tandem with marketing team to produce, post and manage content for social media platforms (Twitter, Facebook, Instagram, YouTube, Pinterest.).

Work to ensure online content is engaging and accessible to all audiences, including the general public looking for home improvement resources, press and media, and industry partners.

Assist with concepting and developing engaging content, including participating in content brainstorms for monthly social content, building content calendars, real time and live content creation for organic and paid social, and social copywriting as needed.

PR & Special Projects

Identify, sort, and prioritize daily media inquiries and requests.

Maintain a strong education on competitor & industry news.

Help maintain media contact databases and systems.

Partner with Chief Marketing Officer to identify PR opportunities within special community projects (NEWPRO Cares), and for a rapidly growing company.

Develop and maintain relationships with members of the media and follow changes in staffing among reporters and editors who may be involved with news and features that relate to home improvement & community projects.

MINIMUM QUALIFICATIONS:

Bachelor’s degree in Communications, English, or a related field; or 2-3 years of experience.

Excellent written and oral communication skills, ability to relate to audiences with multiple dimensions of diversity and work collaboratively with peers.

Experience implementing communications strategies as well as using data to drive content strategies.

Knowledge of and experience using Adobe Creative Cloud software.

Excellent organizational and interpersonal skills, with a keen attention to detail.

Proficiency and comfort with technology, particularly social media (i.e., Facebook, Twitter, and Instagram) and development of web content.

Ability to work independently on tasks and manage recurring project cycles while allowing for flexibility when needed.

BEST IN THE INDUSTRY COMPENSATION AND BENEFITS PACKAGE:

Continuing education, including attending conferences and company-provided resources to help with individual growth and development.

$55,000-$65,000 yearly salary.

Mac laptop, multiple screen-support, standing desk.

Paid Time Off and Holiday Pay.

Health, Dental, and Life Insurance.

401K with Company Match.

Short- and Long-Term Disability.

Pet Insurance & a dog-friendly office.

Vision, Critical Illness, and Accident Insurance Available.

Flex Savings and Health Reimbursement Accounts.

Flex Summer Hours.

EEO STATEMENT:

NEWPRO is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristics protected by law.