Job Description

We are seeking a Paid Social Media Marketing Manager to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. The ideal candidate will have a proven record in the Paid and Organic Social Media sphere. This candidate should embrace an entrepreneurial business casual atmosphere.

KEY FUNCTIONAL AREAS OF RESPONSIBILITY:

• Conduct market research to determine the potential of products and services
• Perform analysis of market strengths, weaknesses, opportunities, and threats
• Develop and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments

THE DAY-TO-DAY:

• Implement and manage Paid Social Advertising campaigns
• Ensure proper tracking set up in the Social platforms (Facebook, Instagram, LinkedIn, Twitter)
• Create Paid Social strategy programs for new campaigns or account structures based on objectives.
• Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement, and conversion goals
• Create, curate, and manage all published content (images, video, and written)
• Develop and expand community and/or influencer outreach efforts
• Produce detailed analysis of organic and paid social media campaigns, using performance data to extract key learnings to improve and inform future strategies on a weekly, monthly, and quarterly basis
• Manage bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
• Review regular reporting and draw out campaign insights
• Keep current on the Social Media advertising industry and propose new ideas to further enhance campaign tactics and capabilities

WORKING KNOWLEDGE OF PAID SOCIAL MEDIA BASIC QUALIFICATIONS:

• Bachelor's Degree in Advertising, Marketing, Business, or another related field.
• 3-5 years of experience in digital or social; specifically, directly managing a paid social budget
• 2-3 YEARS IN BUILDING AND OPTIMIZING FACEBOOK AD CAMPAIGNS IS A MUST!
• Thorough working knowledge of Facebook, Instagram, Linkedin, Twitter, and other advertising interfaces, and be familiar with Pinterest, Snapchat.
• Ability to work well with cross-functional teams and prioritize time
• Comfortable working with team members at all levels, including senior management
• Ability to quickly learn new software packages

PREFERRED QUALIFICATIONS:

• Familiar with a major web analytics vendor
• Topical understanding of digital marketing attribution and cookie/login based audiences
• Job Type: Full-time
• Job Level: Mid-Level

ADDITIONAL INFO:

• Working Hours: Monday to Friday 9 am - 5 pm
• Salary DOE

Company Description

Next Level Marketing is a full-service digital marketing agency. With over 20 years of experience, Next Level offers award-winning SEO, PPC & SEM strategies. We are not your average search engine marketing company. We understand that driving traffic and converting traffic are two completely different things, and we fuse our extensive search and advertising experience to build our clients’ brands. We have a tight-knit team of marketing experts. Around here, we have a work hard play hard mentality. We love to teach each other and inspire one another. Qualities We Value in Our Family: Open-Mindedness Consistency Honesty Efficiency Innovation Creativity Good humor To love working with us, here are the values you share: You put people first, always. You fight for the user’s success. You do the right thing every time. You commit to excellence by paying attention to details. You labor for simplicity. To learn more about our company, visit us online at: www.nextlevelsem.com.