Job Description

We are looking for a DIGITAL MARKETING ACCOUNT MANAGER to join our team! You will be responsible for overseeing marketing policies and programs, as well as identifying areas of improvement to increase brand awareness.

The Digital Marketing Manager leads the in-house, day-to-day operation of the digital marketing plan working at both the strategic and operational level. With a focus on patron satisfaction and audience development and retention in a deadline-driven environment, you would oversee acquisition channels including email, SEO/SEM, display, remarketing, social media, and digital signage campaigns and strategy.

This includes working closely with the creative team, business intelligence, e-commerce, and agencies to assure strategy alignment.

This position is also responsible for creating, leading, and measuring the implementation of digital marketing campaigns as well as the brand experience through all channels including guiding the company into new media, testing and securing the latest new technologies to ensure efficiencies, and maximizing revenue.

ESSENTIAL JOB FUNCTIONS:

• Develop and implement campaign strategies, establishing and reaching objectives and KPIs to generate growth and connect with audiences.

• Work hand in hand with the marketing team and digital agency to guarantee maximum optimization of campaigns and creative strategy.

• Work together with management and internal teams to present campaigns and corresponding ideas.

• Contribute to and participate in the planning and creative process of the brand campaigns.

• Maintain daily communication with the team and agency to obtain and approve content and plans.

• Work closely with the Guest Communications Manager (CRM) and Digital Marketing agency to grow customer audiences, segmented databases, and social following.

• Produce digital marketing plans, reports, and presentations that facilitate the achievement of results.

• Audit existing digital channels and processes and suggest improvements • Work closely with the Business Intelligence department to create audiences and campaign data report

• Prepare informational and future strategies’ reports.

• We are a new business model - agile and evolving. The job description isn’t meant to be a complete list of your qualifications or all the things you’ll do.

YOUR QUALIFICATIONS:

• 2 - 3 years’ experience owning strategy of a product/brand & media marketing plan.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display/retargeting advertising campaigns

• Strategic and operational experience with marketing automation platforms/sequences (CRM/CDP)

• Solid knowledge of website analytics tools & tagging (e.g., Google Tag Manager, Google Analytics, NetInsight, Omniture, WebTrends) and accountable for KPIs and reporting metrics.

• Graphic design basics for content creation is a major plus!

• Must have solid communication skills and keen listening skills with the ability to adapt quickly and adjust style and message based on customer cues.

• Must be resourceful, a self-motivated, self-starter who takes the initiative on their own to be successful in this entrepreneurial environment. Additionally, must be able to work as a team player and partner in achieving goals.

JOB LOCATION:

• THIS POSITION IS LOCATED IN OUR HEADQUARTERS IN MIAMI, FLORIDA.

REQUIRED EDUCATION:

• Bachelor's Degree

PREFERRED EXPERIENCE:

• PPC/SEO/SMM: 3+ years
• Data Analysis: 3+ years
• Client Management: 3+ years

ADDITIONAL INFO:

• Working Hours: Monday to Friday
• You must have access to a working computer and phone in order to qualify.
• Job Type: Full-time
• Salary DOE

Company Description

Next Level Marketing is a full-service digital marketing agency. With over 20 years of experience, Next Level offers award-winning SEO, PPC & SEM strategies. We are not your average search engine marketing company. We understand that driving traffic and converting traffic are two completely different things, and we fuse our extensive search and advertising experience to build our clients’ brands. We have a tight-knit team of marketing experts. Around here, we have a work hard play hard mentality. We love to teach each other and inspire one another. Qualities We Value in Our Family: Open-Mindedness Consistency Honesty Efficiency Innovation Creativity Good humor To love working with us, here are the values you share: You put people first, always. You fight for the user’s success. You do the right thing every time. You commit to excellence by paying attention to details. You labor for simplicity. To learn more about our company, visit us online at: www.nextlevelsem.com.