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Growth Marketing Manager

Nexthink

Growth Marketing Manager

Boston, MA
Full Time
Paid
  • Responsibilities

    Job Description

    We’re looking for a passionate and seasoned growth marketing manager to join Nexthink. The Growth Marketing Manager will be responsible for developing and executing multi-channel marketing campaigns to help us acquire, engage, and retain customers, while driving product adoption.  

    Key Responsibilities: 

    • Develop multi-channel marketing campaigns and/or programs to drive customer acquisition, deepen user / customer engagement, drive product adoption, and/or retain customers 

    • Design and execute outbound and inbound marketing campaigns 

    • Ensure clear goals for marketing campaigns / programs and track and report on performance versus those goals 

    • Determine the right audience, right messaging, and right marketing tactics to deliver on campaign / program goals 

    • Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, social media posts, other collateral; writing blog articles; and working with our creative and design teams to identify other assets required 

    • Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns / initiatives 

    • Identify creative, out-of-the box ideas for marketing campaigns that can improve our efforts across the board 

    • Collaborates with the demand center and/or field marketing to ensure a cohesive creation, execution and testing/optimization strategy exists to increase engagement 

    • Collaborates with the digital strategist on acquisition and engagement demand creation programs, and ensures final tactic selection is appropriate for program design

     

  • Qualifications

    Qualifications

    • 5+ years of marketing experience, including experience producing marketing materials and/or content 

    • Familiarity and comfort with Marketo, Salesforce and 6Sense and managing digital ad campaigns  

    • Strong written and verbal communication skills  

    • Collaborative nature  

    • Curiosity and an aptitude for learning quickly  

    • Strong problem solving skills

     

    Additional Information

    This is an exceptional opportunity to join a fast-growing, successful and innovative company. Nexthink allows you to thrive in a unique work environment where the emphasis is on excellence, innovation, openness and collaboration.