RESPONSIBILITIES AND QUALIFICATIONS: 

SUMMARY

*Boost sales indirectly by providing customers with the right amount of product information to give them good insight on BMW products and create the feeling of being treated unique

*Increase sales potential and margin per car sold by offering a new service to customers and thereby leveraging the understanding of the personal value of features/ options

*Offer a new and pressure free customer treatment and conversation to increase customer satisfaction

*Promote BMW (technical) product superiority

*Exculpate the Sales Advisor to increase their productivity  

BMW I SPECIFICS:

*Promote BMW i brand, features and services

BRAND STORE SPECIFICS:

*Inspire and generate excitement for the brand in general among visitors by being a welcoming, attentive knowledgeable and fun product and brand expert

*Provide visitors with a memorable and unique store experience

ESSENTIAL DUTIES include the following. Other duties may be assigned.

• Informing clients on product specifications of all BMW products and features
• Creating passion for BMW brand and products
• Performing the need analysis during the contact with the customer/visitor
• Ensuring a brand related customer/visitor treatment at the dealership/Brand Store
• Using IT tools (Mobile Customizer and Virtual Product Presentation)
• Keeping the product knowledge within the dealership/Brand Store at level
• Managing test drive process (accompanied test drives)
• Supporting the Sales Advisor during the sales consultation (on demand)
• Being the main point of contact for the customer/visitor to answer questions about products incl. usage/functions
• Participating at the delivery process ◊
• Bridging aftersales waiting time for customers by presenting features and new technologies
• Accomplishing/participating in dealer/Brand Store events to present products and technologies to a wider audience (internal and external)
• Preparing the showroom and keeping it attractive for customers/visitors (e.g. demo car selection)
• Using conversations with customers/visitors to fill in data in the database (after the conversation ends)
• Realizing process efficiency enhancements within the need analysis, test drive and delivery (test drive and delivery not relevant for Brand Store)
• Additional activities regarding aftersales and used car (not finalized yet)
• Acting as an ambassador for the BMW i brand during customer contact
• Explaining special BMW i product related features (360X electric consultancy, charging procedure)
• Answering questions regarding BMW i used cars
• Connecting customers to multichannel contacts
• Proactively approaching customers/visitors in the showroom and presenting them with the correct amount of information about the product, its technical specifications, usage/functions as well as the BMW brand
• Helping customers/visitors with product insight when they are involved in a sales conversation with a Sales Advisor
• Planning test drives
• Providing product information to customers during the test drive appointment/accompaniment
• Guiding customers to Sales Advisors when purchase interest is expressed
• Keeping him/herself up to speed on new product, brand and competitive information
• Providing additional marketing material if requested / asking for contact details to send/email it
• Facilitating handovers and explaining features in the car answering operating questions
• Direct visitors to information desk for general enquiries, appointment scheduling, etc.
• Managing test drive booking only (or redirect booking request to information desk Greeter)

QUALIFICATIONS

Ability to communicate effectively.

Independently motivated with the ability to work within a team environment.

Excellent customer service/satisfaction skills.

Organized and computer proficient – must be skilled in MS Word, Excel, and Outlook.

Clean DMV.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Driver's License