Job Description
The Head of Internal and External Communications plays a key role in NielsenIQ’s global communications activities. This role includes a healthy mix of both strategy development and hands-on execution. Reporting to the Chief Communications Officer, the position will be responsible for the development, integration, and implementation of a broad range of communication activities relative to the strategic direction and positioning of the organization and its leadership through internal and external communication. This position requires a self motivated, dynamic communications professional who is passionate about creative storytelling, building brands through compelling communications that enhance the overall experience for both employees and clients.
Key Responsibilities/Objectives:
• Develop strategic communications plans to support NIQ’s business objectives and drive integrated campaigns and media relations strategies.
• Protect and advance NIQ’s image and reputation through effective communication strategies, including crisis communications.
• Lead internal communications strategy - including planning, project managing, and executing- across the organization to support unified and coordinated messages across a range of issues, from employee engagement to leadership direction and change management.
• Partner with CHRO and HR team to evolve internal communications focusing on increasing employee engagement.
• Develop and implement a comprehensive strategic communications plan for NIQ executives and senior leaders and ensure that the leaders’ vision and messaging is clearly and consistently communicated to all stakeholders.
• Develop and implement enterprise-wide internal communications as well as content programs and campaigns.
• Create and manage press opportunities for senior executives and collaborate to develop thought leadership platforms inclusive of speaking opportunities and bylined content with PR agency
• Translate corporate communication strategy into plans with specific actions and content on strategic and tactical communications across a variety of channels.
• Demonstrate strong skills in storytelling, writing and editing clear, concise, and compelling media and company materials.
• Develop talking points, speeches, and other executive communications as needed.
• Develop change and communication plans by writing key messages, establishing timelines, and recommending deliverables jointly with senior leadership and other cross-functional stakeholders.
• Lead the development and implementation of communications that resonate—derived from change and communication plans—partnering closely with key internal stakeholders across the function and across the business
• Coordinate planning and execution of executive communications, including town halls, LiveChats, videos, and other communication vehicles.
• Oversee the creation of integrated content to feed our internal communication channels, including intranet, emails, newsletter content, internal social feeds, and presentations.
• Direct, lead and measure effectiveness of all corporate image and communications strategies
• Maintain a network of key strategic press contacts
• Work with marketing and broader communications team to create product specific communications plans
• Share best practices across the Communications organization for improved performance
• Share best practices across the Communications organization for improved performance
• Lead, develop, and motivate a team of communications professionals
Qualifications
• Bachelor’s degree in English, Journalism, Communications or related field. Master’s degree a plus
• 10+ years of experience in Communications & Media Relations, holding progressively responsible leadership positions, preferably in the CPG industry
• Demonstrated skill and success in developing and delivering a wide range of communications strategies including corporate brand and reputation development, public relations, media relations, social and digital media, and corporate communications to drive awareness and engagement
• Strong project planning, implementation, and measurement experience, including ability to manage a wide range of projects simultaneously and achieve desired results
• Deep familiarity with multiple facets of the CPG/FMCG industry, including an understanding of NIQ products and solutions
• Ability to understand and synergize vast amounts of information and pull out the most relevant and impactful points that create a strong narrative
• Exceptional oral and written communications skills. Ability to give concise, compelling verbal presentations at all levels of the organization
• Ability to ensure consistency with corporate messaging
• Demonstrated ability to build, lead, manage and mentor a communications team
• Deadline driven, with an ability to deliver high-quality work under pressure
• Detail oriented, strategic thinker with excellent analytical and problem-solving skills
• Excellent relationship-building skills
Additional Information
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
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Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
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