JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor

The Opportunity

The Digital Media Business (DMe) Communications team plays a vital role in supporting our business and product narratives and significantly contributes to our corporate reputation. This position is for a creative communicator who enjoys product and innovation storytelling, has enthusiasm for media relations, and excels in dynamic, interconnected settings. You will need to offer critical thinking, narrative development, and program coordination while working with various areas of the company.

We’re looking for a Public Relations Manager who loves digital storytelling and media driven by individual creators. In this role, you will guide our communications approach on new media channels such as YouTube and Substack. You’ll oversee relationship management, develop stories, and grow our network to strengthen our brand story in today’s media environment. You will link traditional PR with the creator economy by partnering with YouTubers, Substack writers, podcasters, and other digital newscasters to develop connections and engagements that communicate stories boosting our brand and products.

What you'll Do

• Day-to-day management of a critical communications program to reach non-traditional press with key Adobe brand and product stories, including audience-specific KOL programs, to drive efficiency, impact, and scale
• Nurture priority relationships with non-traditional press across Substack, YouTube, and social channels
• Brainstorm and drive execution for new strategies to continue to expand Adobe’s non-traditional press network and connect with contacts to build mutually beneficial relationships
• Work with audience leads to deliver stories in non-traditional press outlets that support key product and innovation storylines
• Develop a consistent benchmark and measurement program across non-traditional press channels

What you need to succeed

• Over 12 years of experience in digital media communications, specializing in consumer and brand communications
• Experience in the tech or software industry is highly desirable, particularly with a product suite or consumer-facing brands
• Passion for following media, influencer voices, emerging channels, and cultural moments and memes
• Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences
• Experience managing cross-functional projects and collaborating with multiple teams to achieve common goals
• Proficiency in digital media tools and platforms, with a keen understanding of current trends, new mediums, and established guidelines

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $125,000 -- $242,800 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.