Job Description
At North Spore we want to make the world of mushrooms accessible to everyone, and we’re looking for a Head of Digital Marketing and Ecommerce to help us realise our vision.
ABOUT NORTH SPORE
We’re mushrooming. Specifically, we help people grow mushrooms and as a result are growing at an unprecedented rate. We’re passionate about cultivating food, foraging for mushrooms, and ‘Spreading the Spore’. When we launched in 2014, we were a vertically integrated mushroom farm, but have now grown into the Northeast’s premier mushroom supply and cultivation ecommerce company with a state of the art inhouse laboratory, mushroom spawn production facility, research farm, and digital education center.
As a leader in the field we are constantly innovating and developing new products. Exponential growth, North American distribution, an ever-expanding product portfolio that goes well beyond grow kits, and a growing community of North Spore enthusiasts and social media followers around the world who sing our praises and treat their friends and family to their homegrown shrooms. We’re at that perfect stage of growth, where we’re still small enough for you to make a major difference, while big enough to have resources to do amazing things.
ABOUT THE JOB
We’re looking for an organized and data driven Head of Digital Marketing and Ecommerce. You’ll develop and lead a team of talented and passionate digital marketers, creatives, and marketing subcontractors as we expand the North Spore brand and bring more customers into the mycological world. This includes customer acquisition, brand and digital experience, email and other engagement platforms, and digital analytics.
JOB RESPONSIBILITIES
You will help us lead and build a team of talented marketing and creative professionals
Establish departmental goals, strategy, and budgets.
Overseeing digital acquisition strategies and activities, such as:
Google ad platforms
Paid social advertising
Amazon / marketplace advertising
Affiliate marketing
Publicist marketing
Content strategy
SEO
Ensure a high quality customer experience with the North Spore brand across all marketing platforms:
Shopify website UX/UI
Cross-platform user journey oversight
Digital technology enhancements
Shopping and purchase experiences
Oversee engagement strategies on all platforms:
Email marketing
Organic social media
Customer database management
Loyalty and referral programs
Educational content creation
Oversee digital analytics activities, including:
Dashboard creation
Data flows management
Data warehouse management
Analysis and insight
Collaborating with other teams, including creative development, product development, finance, operations, customer service.
Work closely with founders to establish marketing objectives and benchmarks
Establishing business reporting / KPIs to ensure progress against objectives
Flexibility in adapting to the changing business needs in a high growth environment
QUALIFICATIONS
5+ years of hands-on digital marketing and ecommerce experience
5+ years managing employees
Experience managing budgets
Subject matter expertise in customer acquisition, ecommerce, web development, and digital marketing analytics
Platform experience in Shopify, Google Analytics, Google Ad platforms, Facebook advertising, Amazon, and Klaviyo.
Demonstrable success developing and implementing integrated digital marketing campaigns
Ability to thrive in a fast paced, constantly changing startup environment
BONUS POINTS IF YOU:
Have an understanding of biology and appreciation for science
Have a passion for mushrooms and North Spore’s mission statement
Experience in the food, farming, gardening, and/or cannabis spaces
ABOUT US
BENEFITS
Salary commensurate with experience.
Retirement and Health Insurance starting in 2022
Limitless supply of fresh mushrooms and mushroom growing supplies
3 weeks paid vacation per year
Supportive and inclusive work environment
Access to a North Spore community garden