DESCRIPTION:

The Marketing Analyst will report to the Director of Marketing and will be responsible for assisting the Marketing Team with the daily tasks associated with every day operation. The Coordinator will be required to meet a flexible schedule, including evening, weekends and holidays. All job duties must be performed within the guidelines of the Resort Gaming policies and procedures, and Minimum Internal Control Standards (MICS) and objectives.

RESPONSIBILITIES:

· Provide excellent Guest Service to guests, internal and external, through active guest engagement and positive attitude.

Develop statistical and demographic information for marketing research.

Work with advertising agencies and media representatives to help design cost effective advertising campaigns.

Develop and maintain public relations functions with city, state, county organizations i.e., chamber of commerce, to promote casino interest and good will.

Must provide information by working closely with Hotel, Event Center, Golf Course and Casino teams

Provides support to the Marketing Director in executing a variety of Marketing functions.

Provides support to the Marketing Team in the absence of the Marketing Director.

Works extensively with all other areas of the Resort in order to build consensus and execute marketing initiatives and promotions.

Able to provide marketing information by answering questions and requests.

Responsible to review, proofread all marketing advertising, signage before initial documents are signed and/or returned back to agencies.

Provide assistance to ensure teamwork is a shared responsibility, by completing various tasks that may be required by supervisor.

Work independently to coordinate projects.

Responsible for research and development of marketing intelligence, by identifying and assembling marketing information from a variety of sources.

Provide exceptional customer service to all patrons and communicate in a pleasant, friendly, and professional manner at all times. Maintain a professional work environment with managers and staff.

Coordinate communication of Marketing initiatives and promotions with all interested stakeholders, in the Resort to ensure successful execution

Assist with events, promotions, and other projects as directed.

Create and maintain Business Intelligence portfolio, including data warehouse maintenance, filling in master sheets, statistical analysis, and monthly reporting

Creation of forecasts and post-forma reporting to measure success of Marketing efforts.

Make informed decisions and suggestions for process improvement.

Screen incoming calls, make referrals, and follow up on inquiries.

Work on or support special projects, as requested.

Attend and/or conduct mandatory meetings and training.

Ensure that all weekly and monthly Marketing Team meetings are scheduled.

Create and maintain a tracking system of communication relating to Sponsorship Requests (Denial/ Approval Letters, etc.)

Meets the attendance guidelines of the job and adhere to regulatory, departmental and company policies.

Communicate regularly with employees and keep them informed on all casino promotions, activities and events.

Due to the dynamic Casino Environment from time to time, we require employees to be flexible and assume other responsibilities assigned by management.