Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job Description:

As a Senior Social Media Marketing Specialist (Bilingual Mandarin) with managerial responsibilities, you will play a pivotal role in leading and directing the development and execution of multi-platform social media marketing strategies to enhance brand awareness and drive business growth. You will collaborate closely with internal teams to ensure seamless integration of social media activities with overarching marketing initiatives. Below outlines your primary responsibilities and qualifications:

Responsibilities:

Social Media Strategy Development:

Lead the development of a comprehensive social media marketing strategy aligned with brand objectives and growth targets.

Strategize and execute marketing initiatives across platforms such as Red, Instagram, Facebook, Twitter, WeChat, etc.

Social Content Creation:

Oversee the creation of captivating social media content encompassing text, imagery, and videos.

Ensure content resonance with target demographics and continuously enhance effectiveness through data-driven analysis.

Social Media Advertising:

Conceptualize and lead the implementation of impactful social media advertising campaigns to amplify brand visibility and audience engagement.

Monitor ad performance metrics and refine advertising strategies based on actionable insights to maximize ROI.

Social Media Monitoring and Engagement:

Supervise brand mentions across social media platforms and proactively engage with user interactions.

Ensure timely responses to user comments and inquiries to uphold brand reputation.

Data Analysis and Reporting:

Utilize analytics tools to oversee the performance of social media initiatives.

Generate regular reports, analyze data trends, and offer actionable recommendations for improvement.

Collaboration and Coordination:

Foster seamless collaboration with internal stakeholders to ensure synergy between social media marketing endeavors and overarching marketing strategies.

Cultivate strong partnerships with external collaborators for collaborative marketing ventures.

Community Operations:

Manage the operation of social media communities, fostering heightened engagement and interaction.

Identify opportunities for market enrichment within communities and devise corresponding operational strategies.

Requirements:

Experience:

A minimum of 3 years of relevant experience in social media marketing, with demonstrated managerial experience.

Proven track record in managing multi-platform social media endeavors.

Skills:

Exceptional writing and editing proficiencies, adept at crafting compelling content.

Proficiency in operating and managing advertising on platforms such as Red, Instagram, Facebook, Twitter, WeChat.

Strong data analysis capabilities and adeptness in report writing.

Communication Skills:

Effective communication abilities and adeptness in collaborative teamwork with both internal and external stakeholders.

Innovative Thinking:

Demonstrated innovative thinking capabilities, capable of proposing unique and engaging marketing strategies.

Market Sensitivity:

Keen market awareness and adaptability to evolving market trends and competitive landscapes.

Proficiency in both English and Mandarin (written and verbal).