NuView IRA provides custodial services for investors seeking to hold alternative investments within their retirement accounts. It recruits potential customers through a variety of sources, including; online marketing, event sponsorship, education content and professional referrals. To support its continued growth, NuView seeks to hire a marketing manager to lead a small internal team along with outside vendors to identify and capture qualified leads.

In business for 15 years, NuView IRA provides self-directed retirement account administration to over 7,000 clients with over $1 billion of assets under administration. Unlike most financial services firms, NuView specializes in allowing clients to self-direct their account outside the stock market into tangible investments, such as real estate, mortgages, precious metals, private companies and more.

Benefits:

Health and Dental Insurance

Company Match 401k

Base Salary Plus Commission Plan

100% paid Short and Long Term Disability

80% company paid Health and Dental

Objectives of this Position

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal and third party vendor support

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Work with sales team and vendors to identify, generate and nurture leads

Direct all lead generation through internal and external educational events, exhibits and conferences

Daily and Monthly Responsibilities

Working in partnership sales and executive leadership to develop all advertising and public-­facing communications, including print, digital, and video assets

Overseeing online lead generation activities and monitoring metrics to make necessary adjustments to increase campaign effectiveness.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and opportunities

Skills and Qualifications

Bachelor’s degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Online lead generation experience and/or certifications

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

3 - 5 years of experience as an analyst/strategist

Experience with marketing automation and CRM management

Preferred Qualifications

Proficiency with online marketing and social media strategy

Passion for creativity and new thinking. Can bring new solutions and ideas to the table

Willingness and ability to travel

Proven ability to self start, be nimble and dynamic. Can adjust to changing business and team needs

Is able to think strategically and analytically

Has strong organizational skills

Established press and media contacts