Job Description

We are looking for a Salesforce Email Marketing Specialist (internally known as Senior Associate, Email Marketing ) to join the North American team. This role will report to the Senior Marketing Manager, NA and support in the execution of the marketing strategy and work collaboratively with internal and external stakeholders. You will be responsible for publishing email and web content, including daily, weekly and monthly customer newsletters; supporting sales and alliance partner requests; project management; and reporting (monthly and quarterly) and content development. As a Salesforce Email Marketing Specialist, you will also have the opportunity to work across many sales and marketing channels – both regionally and globally. If you like working collaboratively with internal stakeholders, and identifying areas of opportunity to drive customer trust, this could be the role for you.

Please note: We operate on a hybrid model of working (in-office and remote).

What you'll do:

MarTech:

• Manage marketing automation platform, which includes creating new templates, dynamic templates and landing pages within Pardot and Salesforce templates
• Manage client and prospect dynamic lists in Pardot
• Work with commercial stakeholders to create lists for mass emails
• Manage e-mail deployments, e-mail template development, e-mail journey mapping and e-mail reports
• Deploy daily, weekly and monthly newsletters

Communication:

• Copywriting, editing and proofing marketing materials, weekly and monthly newsletters and Sales communications in a variety of styles
• Manage development and execution of email marketing campaigns
• Support Sales team with custom campaign follow-ups post webinars events etc.
• Support in the execution of commercialization of product and creating unique offers to drive activity
• Optimizing ongoing customer communications with CRM team
• Charged with ensuring content is kept relevant and up to date
• Ongoing research of the marketplace and best practices (specific to industry and/or marketing channels)
• Maintain and apply changes to landing pages, and ensure content is up to date
• Reporting

Project Management:

• Apply excellent project management principles across all projects and initiatives, this includes development of workback schedules, timelines, deliverables within cross-functional teams (internal and external), writing briefs, editing, Q&A etc.
• Collaborate with stakeholders to achieve project success, including agency partners, Legal, and Compliance
• Follow appropriate review and approval process for any content and creative including stakeholder review and approvals
• Support the Sales team in product roll outs and gather feedback to optimize marketing support materials
• Attend Sales meeting and provide memo updates on new marketing initiatives

Qualifications

What you bring:

• Bachelor’s degree in Marketing, Communications, or related field of study
• Minimum of 5 years of experience in marketing in the Fintech, Payments, Cards, or financial services
• Extensive working knowledge of Salesforce Marketing Cloud/Pardot
• Working knowledge of HMLT/CSS
• Team player that loves to collaborate, leads with a can-do attitude, and thrives managing multiple projects across multiple time zones
• Attention to detail is your middle name – you spot errors/inconsistencies a mile away
• Comprehensive copywriting and proofreading skills
• Highly organised, proactive, and ability to multi-task
• Excellent computer skills, with proficiency in excel and the ability to learn new systems quickly
• Willingness to learn new skills and support the team day-to-day
• Proficient in English with excellent written and verbal communication skills
• Great interpersonal skills
• Diligence and reliability

The salary range for this position is $80,000.00 - $120,000.00 USD. Exact salary offered will be dependent on multiple factors including level of experience, job-related knowledge, skills, work location, etc. In addition to base salary, this role may be eligible for a variable bonus and/or commission. As part of the compensation package, benefits are also offered for all full-time roles and part-time roles working a minimum of 24 hours a week.

Additional Information

What we offer

OFX attracts top talent from all over the globe with over 50 nationalities represented amongst our employees. To thrive here, you'll be a self-starter with a penchant for getting stuff done.

• We offer four (4) full weeks of vacation a year, no questions asked, and we encourage you to use them! Most importantly, we offer the right candidate an opportunity to join our very unique and exciting business that’s shaping the future of International Money Transfers.
• An excellent place to grow your career! We are excited about our growth plans, and the corresponding professional growth opportunities for you!
• Birthday and volunteer days, and a generous global parental leave policy... We want to make sure you have the right balance in your life.
• Stay motivated by knowing your work matters amongst a collaborative, creative and innovative team. We truly believe we're better together
• Bring your big ideas. We're here to listen and we value your insights and contributions, because pushing boundaries is a core value here
• Feel welcome. We believe personal diversity drives future-focused innovation. We're looking for outliers, game-changers and bridge-builders, but don't just take our word for it, apply now, and come check it out for yourself

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning: we offer LinkedIn learning programs, which all OFXers have access to, and we continue to evolve our learning and development programs.
• Giving back: we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, that OFXers can use together or individually
• We promote an environment of reward and recognition: OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of channels and awards
• Our Good Vibes employee-led committees organize events to keep our employees engaged inside and outside the office. Our team wants you to feel welcome!

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at people.culture@ofx.com.

We encourage you to apply if this role aligns with your career aspirations.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at people.culture@ofx.com.

We encourage you to apply if this role aligns with your career aspirations.