Job Description

Who is ONEHOPE?

ONEHOPE is a Napa Valley Winery built on hope and rooted in purpose.  We exist to Nourish the Future.  Through our technology we enable a purpose-driven community of 5,000+ "Cause Entrepreneurs" to join us on our mission to share wine and give hope through wine tasting experiences nation-wide (most are virtual currently).  The Cause Entrepreneur opportunity is at the perfect intersection of “gig economy” and “work from home” and is well suited for the current unique environment we live in.  As a Cause Entrepreneur, we give anyone the necessary tools to build a cause-centric business on their own terms. 

To date we’ve donated over Five Million Dollars and through wine sponsorships and thousands of events held we’ve helped non profit organizations raise tens of millions more for other meaningful causes. Our award-winning wines are produced by rockstar winemaker Mari Coyle in collaboration with other great winemakers including Rob Mondavi Jr.. Our Estate vineyard and winery is in the heart of Napa Valley. Since launching in 2007, ONEHOPE has grown from a public storage unit to one of the top 250 wineries of 10,000+ in the US. We aim to be the largest direct to consumer wine brand in the nation by 2022.

ONEHOPE is backed by some of the best investors and business builders in the world, including our co-chairman Joe Lonsdale (co-founder of Palantir and 8VC), co-chairman Erik Anderson (CEO of Top Golf and West River Group), board member Jennifer Justice (The Justice Department), Sr. Advisor Richelle Parham (CMO of eBay), Wes Chan (Google Analytics and Voice founder and Felicis Ventures) and Ken Howery (co-founder of PayPal and the Founder's Fund).

Your Team -- Growth Marketing

The growth marketing team is pivotal in taking ONEHOPE to the next level. We are focused on building an experience for our Cause Entrepreneurs and customers that will enable us to become the largest direct to consumer wine brand in the world, while simultaneously increasing our ability to empower people to make the world a better place. We're not just another wine company, we're disrupting existing commerce models with modern experiences.

The Role

We're looking for a CRM Coordinator to help develop, manage, and optimize our customer lifecycle and retention efforts, as well as our acquisition and onboarding workflows.

What You'll Do: 

• Understand CRM automations and workflows for different divisions including Lead Generation, Winery, Ecommerce and more
• Assist in creating reports for different departments to measure KPIs, trends, and opportunities for improvement 
• Ensure integrations are working properly in CRM (Google Voice, Gong, SalesMSG, Tock, Yotpo)
• Point of contact for all CRM questions
• Manage ticket requests and work closely with CRM Manager and CRM Support Associate
• Optimize integrations and functionalities within the CRM  
• Collaborate with CRM Manager and other departments on new integrations and processes
• Understand our customer segmentation and customer journey 
• Function as a steward of the CRM, ensuring all teams are working together to keep our database clean and accurate
• Leverage marketing automation tools to maximize customer retention, customer loyalty and customer engagement.
• Constantly assesses competitors, emerging technology, and new trends to identify new technology solutions for ONEHOPE to enable a seamless guest experience. 
• Be the point person to ensure ALL team members understand the importance of CRM system and how to use the tool
• Provide on-boarding training for new hires
• Provide weekly refresher for team members as necessary
• Proactively communicate changes/updates to team members

What You Have: 

• A bachelor's degree in Marketing, a related field, or equivalent experience.
• 3+ years in CRM, lifecycle marketing management & optimization. 
• You are creative and a problem-solver.
• You know how to work in a fast-paced environment and how to communicate/collaborate cross-functionally across internal teams. 
• Experience in eCommerce or a B2C company desired, but not required. 
• You are knowledgeable with analytics tools (Hubspot & Google Analytics) 
• Proficient in Google Business Suite (Sheets, Docs, Slides) or Microsoft Office tools (Excel, Word, PowerPoint). 
• You understand how to implement personalization and dynamic content with different ESPs/CRMs (i.e. Hubspot, Salesforce, MailChimp, Klaviyo, Adobe Campaign). 
• You understand email data, segments, exclusion activities and filters, and can drive email testing experiences to enhance productivity, deliverability, and customer engagement. 
• You also have knowledge of multi-channel communication (SMS, online advertising, retargeting, social media). 
• Bonus: you have experience working with & leveraging APIs and webhooks.

Who You Are: 

• Analytical, with the ability to independently derive insights and create reports 
• Multi-tasker: you are able to work with tight deadlines and prioritize multiple tasks as necessary 
• Detail oriented 
• Self-starter with a focus on driving work forward and enjoyment of testing and learning

Growth Opportunities

• Become the foundation of a world-class growth team at a rapidly scaling startup
• Become an expert at listening to customers, and selling a solution, product, and vision
• Develop a platform that makes a positive philanthropic impact on the world 
• Learn how to build unparalleled company culture that sustainably attracts the best talent

Additional Benefits and Perks

• A best in class team and company culture
• Computer and technology provided
• Medical benefits
• Paid vacation and holidays
• Award-winning wine
• Flexible work hours

Sound like a fit?

We'd love to talk to you! Please submit the following to apply:

• Resume
• Cover letter explaining:
  • Why you are a good fit to be our CRM Coordinator
  • Why you want to work at ONEHOPE

Must already be authorized to work in the United States on a full-time basis for any employer.

This job is based in El Segundo, CA with remote work from home during COVID-19.

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