About us: We are passionate about creating remarkable brand experiences. We help our clients in meaningful ways with strategic marketing and customer acquisition. Our proven marketing methods reach people in a more effective and genuine ways, giving our clients a better return on investment. The Position: The Public Relations Specialist creates and maintains a positive public voice, identity and image for an organization or individual. Their duties include writing and publishing press releases, providing responses to the media’s information requests and monitoring public opinions of companies using social media, surveys or polls.

Public Relations Specialist Duties and Responsibilities

Assist the Marketing Manager in creating a marketing strategy with business partners.

Assist in the development and execution of strategic plans inclusive of budgets.

Serve as the day-to-day client contact, acting as a brand champion with proactive, timely communication.

Help draft and disseminate communications materials for the clients.

Assist with product orders and maintain an ongoing inventory.

Assist event team in planning and executing on- and offsite events.

Stay updated on appropriate style and communication guidelines and our brand voice for consistency in messaging.

Interpret and execute creative briefs and content for a range of external media and communications materials.

Lead the development and implementation of strategic external communications plans and programs that tell our story to the investors, media, and other key audiences.

Create well-crafted and highly engaging communication such as pitches, press releases, and blog posts.

Qualifications

Proven experience as a Public Relations Coordinator or similar PR role

Experience managing media relations (online, broadcast and print)

Background in researching, writing and editing publications

Proficient in MS Office and social media

Familiarity with project management software and video/photo editing is a plus

Strong communication ability (oral and written)

Excellent organizational skills

Ability to work well under pressure

Creativity and problem-solving aptitude