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Operations Summer Internship 2021 (Geneva)

Zimmerman Advertising

Operations Summer Internship 2021 (Geneva)

Fort Lauderdale, FL
Full Time
Paid
  • Responsibilities

    OVERVIEW: 

    The Director, Paid Search is responsible for leading a portfolio of Paid Search (SEM/SEO) accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director, Paid Search will be accountable to partner with client stakeholders across multiple search disciplines. The Director, Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.

     

    RESPONSIBILITIES:

    ACCOUNT MANAGEMENT

    • Implement holistic Paid Search planning as part of the overall Media Strategy
    • Introduce process development input, Quality Assurance and best practices Input
    • Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
    • Keep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
    • Understand and explain the features and benefits of all zSearch products and services
    • Cross sell products and services to grow share of SEM spend
    • Responsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation development

     

    SEARCH CAMPAIGN MANAGEMENT

    • Develop and foster account relationships with a goal of 100% account retention within a defined portfolio of accounts
    • Develop a complete understanding of client goals, markets, needs and expectations
    • Work within client relationships to champion initiatives that drive marketing decisions across SEM/SEO channels
    • Attend client meetings on ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentations
    • Independently lead performance and strategy presentations
    • Translate data-findings to insights via our team of strategists
    • Solve client problems and use conflict management skills within a professional environment
    • Leverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) along with licensed search tools (SEMRush, Optmyzer, etc.) to benchmark tor forecast rends
    • Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous

    Required Skills

    REQUIREMENTS:

    • Bachelor’s degree in business, marketing, or advertising preferred
    • 6+ years of hands-on Paid Search experience, preferably within an Ad Agency
    • Experience with AdWords, Google Display Network, Google Analytics, Bing Ads, Google Tag Manager, as well as AdWords and Bing certified
    • Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUP’s, and chart building
    • Knowledge of feed-based ad units like Smart Shopping, as well as feed management and optimization. Digital Experience in Display, Video, Email, Social etc. is ideal
    • Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)
    • Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings
    • Thought leadership skills, with ability to lead, pitch, have POV
    • Strong sense of urgency and commitment to move quickly with high quality
    • Ability to work independently and effectively multitask across multiple priorities
    • Articulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making process

     

    The responsibilities are many, various, and not limited to those written in this document

    Required Experience

  • Qualifications

    REQUIREMENTS:

    • Bachelor’s degree in business, marketing, or advertising preferred
    • 6+ years of hands-on Paid Search experience, preferably within an Ad Agency
    • Experience with AdWords, Google Display Network, Google Analytics, Bing Ads, Google Tag Manager, as well as AdWords and Bing certified
    • Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUP’s, and chart building
    • Knowledge of feed-based ad units like Smart Shopping, as well as feed management and optimization. Digital Experience in Display, Video, Email, Social etc. is ideal
    • Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)
    • Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings
    • Thought leadership skills, with ability to lead, pitch, have POV
    • Strong sense of urgency and commitment to move quickly with high quality
    • Ability to work independently and effectively multitask across multiple priorities
    • Articulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making process

     

    The responsibilities are many, various, and not limited to those written in this document

  • Industry
    Marketing and Advertising