The Marketing Strategy Analyst role is a new initiative here at Zimmerman where we are breaking down silos to ensure frictionless movement of information, education and innovation between the science and art of advertising. This is essential to ensuring exceptional work is not only produced but continues here at Zimmerman. This role will be the liaison between our consulting group and our media division to encourage technological and fluid growth for our clients.
RESPONSIBILITIES
- Understanding the agency’s marketing constraints across all channels of engagement to understand how effective their offline and digital channels are
- Making recommendations on how to increase marketing efficiency, effectiveness, and ROI as well as where and when to advertise across the diverse channel base
- Working as the bridge between media, creative, strategy and consulting to ensure that the quality of the data and models are of the highest standard
- Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement
- Provide strategic thinking, and solution development across media strategy and ad technology
- Responsible for ensuring the design and implementation of digital marketing strategies (including media plans and pro formats) and technologies that deliver on client’s business and functional goals.
- Assess and evaluate the current offerings within the marketing technology landscape, providing POVs on the current state of the marketing place.
- Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions.
- Develop and position Zimmerman as a thought leader in the digital advertising & ad tech space.
- Stay current emerging technologies and industry market trends, while ensuring the media teams are up to speed with these emerging trends.
Required Skills
- Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
- 5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
- 5+ years of experience in creating and executing digital marketing strategies and campaigns, specifically need to be able to develop media plans and pro forma
- 5+ years of experience in an analytics function with an advertising agency, ad tech company or supporting a marketing team
- Commercial experience in doing complex analysis with a data visualization background
- Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to executive and non-executive stakeholders
- Deep understanding of media channels, with experience in both online and offline media channels (performance media experience a plus)
- Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
- Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
- Strong understanding of the ad tech and marketing technology landscape and experience with relevant digital marketing technologies
- Hands on experience with ad technology (ad servers, DMPs, DSPs, cross device measurement), trafficking and optimizing programmatic media buys, and optimizing audiences
- Excellent presentation and communication skills.
- Experience supporting Media programs specifically; familiarity with metrics and measurement strategies across Brand and DR goals and online and offline channels.
- Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation.
- Adept at building cross-functional relationships and establishing influence with both internal and external partners
- Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
- Transform data into a digestible and presentable story based on the audience
Required Experience