Overall Objective: The Director, Paid Social Media is responsible for directing, planning and implementing/executing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, support and leadership to empower team/departmental success.

Responsibilities:

• Oversee the development of the Paid Social Media Team
• Drive onboarding of any clients with a Social Media channel to be activated
• Follow paid social campaigns through the entire buying process
• Review reporting, make optimizations and insights to the planning team
• Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
• Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
• Perform technical audits for new and existing business for pitches and identification of additional opportunities
• Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
• Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis.
• Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
• Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization
• Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space
• Develop and document training to assist in coaching team members
• Serve as an escalation point for operational and/or client needs

Qualifications:

• 7+ years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
• Advertising, Marketing and/or Media Industry experience is highly preferred
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
• Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
• Comfort owning and managing budget/investment levels in Social Media across multiple accounts
• Strong experience navigating cross-department relationships

Required Skills

Required Experience

• Work is generally performed within a manufacturing environment subjected to temperatures of cold and warm along with wearing the proper PPE, with standard office equipment available along with plant manufacturing environment.
• While performing the duties of this job, the employee is regularly required to sit, stand, bend, walk, use hands or finger, talk, hear, feel objects, tools, or controls; may be required to lift up to 50 pounds. Vision abilities include close vision to a computer screen.

OSI Industries is an Equal Employment Opportunity employer that believes everyone has the right to be treated with dignity and respect. OSI  does not discriminate on the basis of national origin, gender, race, color, religion, pregnancy, gender identity, sexual orientation, protected veteran status, disability, or any other characteristic protected by applicable law.  All applicants will receive consideration for employment based on merit, qualifications and business needs. OSI participates in the E-Verify program.

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