OVERVIEW:
The Paid Search Supervisor is accountable for successfully managing SEO/SEM campaigns for clients. This role is the go-to-expert, successfully leading the day-to-day management of complex and sophisticated Search Campaigns; act as the central hub of collaboration and problem solving across various departments/resources, while delivering against aggress client objectives. The Paid Search Supervisor is expected to mine data to continuously improve marketing spend and return on investment. This role will be asked to learn new data sources and new analytical tools, as well as provide recommendations to management.
RESPONSIBILITIES:
Search Campaign Management
- Perform recurring and ad hoc data analysis to identify and interpret trends or patterns in complex data sets
- Analyze historical data and identify patterns
- Responsible for campaign set-up
- Translate data-findings into insights (working with our team of strategists when appropriate)
- Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc..
- May oversee multiple accounts providing oversight, coordination and escalation for team
- Can act as the main point of contact for the client, internal departments and third party providers; Guided by leadership, spearhead collaboration, facilitate discussions, planning and project management
- Can be a point of escalation for the day-to-day client contact
- Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans and risk/benefit analysis; as well as analyzing results and developing actionable insights
Analysis, Thought Leadership & Communication
- Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
- Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases and performance reports
- Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship
Teamwork and Project Management
- Provide proactive mentorship of Search Analysts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas
- Maintain filing structure for Department
- Identify new process improvement opportunities
- Actively monitor and share industry news, online marketing trends, industry tools and internal cross-team key learnings
- Work comfortably in dynamic, time intensive environments where consistent and competing priorities are commonplace
- Use interpersonal skills to influence customers, suppliers and other comparable level managers
- Demonstrate a solutions-oriented approach to solving challenges, sometimes under tight deadlines
- Assist with team management activities such as staff training, work management and recruitment
Required Skills
REQUIREMENTS:
- Bachelor’s degree in engineering, statistics, mathematics, computer science or a related discipline emphasizing scientific inquiry
- 3-5 year(s) experience working in SEM, preferably agency-side
- Understanding of scientific method along with analytics knowledge (statistical significance, confidence intervals, etc.)
- Strong professional presence and communication skills
- Uses acquired expertise and knowledge to solve business challenges and provide focus to subordinates
- Ability to work independently and effectively multitask across multiple priorities
- Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads
- AdWords and Bing Certified
- Comprehensive data analysis and problem solving skills; able to draw conclusions and, with guidance, able to devise strategic recommendations based on findings
- Strong Microsoft Excel skills; pivot table, Vlookups, and chart building
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Excellent communication skills, both written and verbal, with people at all levels of an organization.
The responsibilities are many, various, and not limited to those written in this document
Required Experience