Job Description
JOB PURPOSE
The Account Manager will be responsible for supporting the overall management of his/her account(s) or line of business. The Account Manager represents the Agency’s management on a day-to-day basis at the Client level. The Account Manager plays a key role in developing subordinates.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Leads and supports efforts to engage with clients to identify key strategic goals and formulate innovative, actionable media plans that meet or exceed goals and drive client business
- Builds strong relationships with clients and manage day to day relationships
- Fosters a strong strategic relationship with key team members at all levels of the client organization
- Provides support in day-to-day communications with the client, handling requests including plan revisions, budget changes, media POVs, marketplace updates
- Owns all internal aspects of day-to-day account management
- Develops client knowledge to begin architecting strategic plans and tests for the account
- Partners with all cross-functional teams to assess performance, recommend optimizations and develop media plans to best maximize ROI
- Stays abreast of industry trends, business opportunities and best practices
- Provides insight and ideas for agency development to Senior Management
- Supports third party client relationships as may be required (e.g. – creative relationships, etc.)
- Follows all company health and safety procedures
- Performs other related duties as required or assigned
EDUCATION AND EXPERIENCE
EDUCATION
Bachelor’s degree (B.A. or B.S.) or equivalent
EXPERIENCE
5-7 years related experience required
SPECIFIC KNOWLEDGE REQUIRED:
- Knowledge of principles of marketing and advertising, media dynamics and concepts
- Thorough knowledge and experience in digital marketing/digital video, including Facebook, Instagram and DBM; VOD and TVE/OTT a plus skills
- Some experience with traditional/offline media (like National and/or Local television) is desirable
EEO/Minorities/Females/Disabled/Veterans
Company Description
Ocean Media is a leading independent media planning, media buying, and social media agency in the country. The agency was founded in 1996 on the tenet that a client's return on investment (ROI) should be at the absolute forefront of its advertising efforts. Through the years, the team at Ocean Media has been able to deliver extremely effective results to our clients through innovative, measured and focused advertising strategies. Clients include Priceline, Angie's List, Ancestry.com, Overstock.com, FreeCreditScore.com, Care.com, JustFab.com, eBates.com, Creditreport.com, Lending Tree and MyLife.com.