Job Title:
Offers Product Development Manager
Overview:
Overview
We are seeking a dynamic and technically fluent Product Manager to lead initiatives that drive revenue and consumer engagement in the Loyalty Offers space. This role sits at the intersection of product strategy, user experience, and programmatic advertising, requiring a strong grasp of APIs, front-end technologies, and the evolving AdTech ecosystem.
Key Responsibilities
Own and evolve the end-to-end product roadmap, from ideation through delivery and ongoing optimization.
Collaborate with UX designers and third-party partners to craft and refine best-in-class consumer experiences across portals, apps, and sites.
Partner with Commercialization and Market Enablement teams to define and optimize consumer touchpoints that drive engagement and conversion.
Leverage research, user studies, competitive analysis, and performance metrics to identify product gaps and inform roadmap decisions.
Work cross-functionally with Engineering, Sales, Marketing, and Strategy to ensure alignment on product delivery plans and incremental value releases.
Design and execute experiments to optimize acquisition and activation funnels, in collaboration with Go-to-Market and Strategy teams.
Support integration efforts with SSPs, DSPs, Ad Exchanges, and Retail Media Networks, ensuring seamless API and SDK implementations.
Define and manage product requirements, including Business Requirement Docs (BRDs), Product Requirement Docs (PRDs), and User Stories.
Make informed trade-off decisions on features and priorities, maintaining transparency with stakeholders.
Use runtime metrics and feedback loops to inform backlog prioritization and product evolution.
Stay current on industry trends such as Header Bidding, RTB, Privacy Sandbox, and Identity Resolution to inform product strategy.
Qualifications
Proven experience as a Product Manager or Product Marketing Manager in AdTech, MarTech, or Media, within both high-growth and large enterprise settings.
Technical fluency with APIs, SDKs (especially mobile), and WebView integrations.
Skilled in agile product lifecycle tools and methodologies.
Ability to write clear BRDs, PRDs, and User Stories.
Knowledge of programmatic advertising concepts and ad serving.
Experience collaborating with UX teams on digital products.
Understanding of privacy frameworks (GDPR, CCPA, TCF) and data clean rooms.
Familiarity with marketing tech ecosystems, supply side platforms, audience targeting, and performance optimization.
Comfortable working cross-regionally in global organizations.
Strong organizational and detail-oriented skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
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