SUMMARY:
Under the direction of the Organizational Development Services (ODS) Director, the Marketing Specialist will be responsible for the implementation and execution of the OneOC marketing efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Marketing Strategy Implementation & Analysis
Successfully implements OneOC marketing roadmap in collaboration with the ODS Director, OneOC program managers, and marketing consultants and volunteers
In collaboration with the ODS Director, develops and implements marketing campaigns using Salesforce and Mailchimp
In collaboration with ODS Director, develops and implements measurement tools to ensure the effectiveness of marketing efforts
Digital & Social Media Marketing
Manages OneOC Hootsuite account and social media presence, including but not limited to Facebook page, Instagram Business Account, Twitter Profile, and LinkedIn Company Page
Effectively leverages Facebook Ads, OneOC’s Google Ad Grant, and other forms of digital advertising to increase OneOC’s online presence
Creates social media toolkits with targeted content for OneOC staff and volunteer leaders to increase our online presence
Develops OneOC blog and videos to highlight OneOC services
Content Development
In collaboration with ODS Director, marketing consultants and volunteers, creates OneOC overview deck, collateral templates, newsletter templates, and ad images, in accordance with brand standards
Develops copy for social media, website, collateral, press releases, ads, etc.
Events & Sponsorship Marketing
In collaboration with ODS Director, Fundraising and Volunteer services teams, develops event-based marketing plans that include participant and sponsorship recognition
Maintains OneOC blog for Spirit of Volunteerism
Assists with set-up of virtual events, including Spirit of Volunteerism and Community Cup
Additional Marketing Support
Maintains content on OneOC’s website
Develops and implements a OneOC Newsletter for members of the OneOC Board of Directors
Supports CEO with personal social media presence and thought leadership
Supports Volunteer Services team with database marketing and management
Recruits and manages volunteers for marketing support such as graphic design, copywriting, and other areas as needed
ADDITIONAL RESPONSIBILITIES:
Communicates effectively and courteously with all contacts – internal and external. Works collaboratively with diverse people varying in seniority and work experiences
Maintains current knowledge of and complies with organizational and department policies and procedures
Meets all applicable safety requirements for the position and work environment including prompt injury reporting
Other duties as assigned
EDUCATION AND/OR EXPERIENCE:
One (1) to three (3) years of successful experience in marketing required
College degree in marketing, advertising, public relations, or communications strongly preferred.
Experience and proficiency using social media (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) in a business setting required
Experience using Wordpress is highly desired
Experience and proficiency using Mailchimp, Hootsuite, Salesforce, Linktree, and Canva (or Adobe Photoshop / InDesign) is highly desired
Must have excellent writing skills and be able to communicate with multiple audiences effectively
Demonstrated skill in managing multiple tasks and deadlines in a high pressure and fast-paced environment. Ability to coordinate and prioritize work, and use independent judgment
Previous nonprofit or small business experience a plus
Experience working with volunteers a plus
COMPUTER & EQUIPMENT SKILLS:
Uses Microsoft Office Word, Excel, PowerPoint as well as Internet and email programs proficiently.
Uses Zoom or other video-conferencing products proficiently.
Uses database and customer relations management software.
Uses typical office equipment (i.e., ten-key by touch).
Demonstrates willingness to learn and adopt unfamiliar technology to meet business needs.
PHYSICAL JOB REQUIREMENTS:
Sits for extended periods of time at a computer station or work desk. Stands and walks throughout the day.
Uses hands and fingers to operate computers and office equipment for up to 8 hours or more each day.
Requires clear vision at 20 inches or less with or without corrective lenses and vision sufficient to use equipment and drive a car safely.
Hearing and speech within normal ranges and sufficient for clear communication face to face and on the telephone.
Lifts up to 10 pounds regularly and 25 pounds occasionally.
Exposed to typical office environment conditions and noise levels.
MENTAL AND REASONING REQUIREMENTS:
Uses critical thinking skills to inform decision making and assignment
Able to set goals based on available information and to plan work to meet deadlines. Able to project likely future occurrences based on current or historic data.
Able to formulate appropriate responses to requests for services and information from internal or external customers.
OTHER JOB REQUIREMENTS:
Maintains professional behavior, dress, and appearance at all times.
Attends meetings and trainings as requested; able to attend occasional early morning and evening meetings as needed.
Assists with other duties as assigned on a regular or occasional basis.
Drives personal car on business; maintains driving record and personal car insurance in accordance with organization’s policies and provides related records periodically.
To apply, please forward resume to hr@oneoc.org
OneOC is proud to be an equal opportunity employer.