Franchise Communications Director
The Franchise Communications Director will be a highly visible influencer, inspiring positive change that drives consistently excellent member experience and business performance. The role will lead the development and execution of integrated communication plans that drive the company’s business strategy and objectives for franchisee and internal audiences. Reporting directly to the COO, the Franchise Communications Director will execute strategies that heighten franchisee passion for the brand and inspire adoption of network initiatives.
WHAT YOU WILL DO
Develop, implement, and evaluate strategic communications plans, that inspire, inform and mobilize internal and franchisee audiences
Act as a communications liaison to executive-level business partners, supporting communications objectives for initiatives across all business functions
Act as a gatekeeper for all corporate functions to ensure a holistic approach to franchise communication that is strategic, consistent and impactful
Serve as editor for and manage various recurring communication vehicles, including emails, webinars, newsletters, franchise platform pages, etc.
Manage network communication calendars, email distribution platform and contact databases for efficient delivery of communications
Provide editorial support, including research, writing, editing and proofreading for communications team
Lead content creation for network communications (systemwide and targeted) to support program launches and reminders, breaking news, corporate announcements, systems issues/retractions
Work with internal partners to develop videos, infographics, surveys, and executive communications support as needed
Provide analytics and reporting on managed vehicles
Ensure correct use of brand voice
Support Orangetheory’s Annual Franchise Convention
REQUIRED EDUCATION/EXPERIENCE
B.A./B.S. degree in Communications, Public Relations, Journalism, Marketing, Advertising, or English or equivalent years of experience is preferred
5+ years of related experience in corporate communications, including employee communications; multi-unit and/or franchise relations experience is a plus
Familiarity with Associated Press style
Expert knowledge of video production and the ability to lead production teams to create compelling webinar and video messaging
KEY SKILLS/ABILITIES
Proven ability to take a strategic approach to communications and program development
Excellent verbal/written communications, editing, speechwriting and presentation skills
Ability to work in a fast-paced, ever-changing environment, learn new concepts and understand the impact of changing technology on workflow processes
Strong interpersonal skills and ability to interact effectively with senior management and associates at all levels
Sound analytical skills and attention to detail
SUPERVISORY REQUIREMENTSThis position leverages group resources but does not directly manage employees.
TRAVELSome travel may be required for this position.Why Join Orangetheory Corporate?
We offer a competitive salary along with exceptional benefits such as:
Free workouts at corporate studios
Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits
Employer Paid Benefits: Long-Term Disability and Life Insurance
Paid Time Off
Holiday Pay
Parental Leave Pay
State-of-the-Art Wellness Center at Corporate Headquarters
401k Plan with Employer Contribution
Team Building, Employee Engagement activities and so much more