The Content Writer will be responsible for successfully developing integrated content across owned media channels in order to drive retention and increased engagement among existing members, and increased referrals from members across all of our studios. You will be a part of the in-house creative team (The Creative Studio) that primarily supports the Studio Marketing brand team with content creation, from development to execution, across our owned channels and all within brand guidelines. In partnership with the brand marketing team, you will be expected to champion creative ideas that drive continued growth for the business.

WHAT YOU WILL DO

Partner with the in-house creative team to concept and develop content ideas and copy that support the marketing brand calendar initiatives and ongoing business needs for new and open studios

Co-concept and develop insightful core creative ideas that build the brand and can be deployed across multiple mediums (video, social, digital, email, mobile, POS and closed circuit channels), ensuring a consistent brand voice across internal and owned media channels

Adhere to the Creative Production Manager’s outlined workflow, to ensure all deliverables and milestones are completed on time and within budget

Maintain a clear understanding of legally approved terms and conditions and usage rights for any talent or music contracts that the in-house creative team may produce and publish

Actively participate and collaborate with marketing and partner agency teams to drive brand consistency and deliver with creative excellence

Review, develop and execute monthly content calendar in collaboration with the agency partner to drive increased engagement with existing members, fans and followers

Help develop brand guidelines, creative toolkits and execution guides/education to drive network adoption and maintain brand consistency across all touchpoints

Help the Creative Production Manager provide franchise creative support, reviewing and approving local franchisee partner ideas, providing creative guidance and developing or supplying content needs as necessary

Develop best-in-class member-facing email and social media marketing content, templates and copy for network adoption/deployment

Co-collaborate with in-house creative/design team for any retail merchandise or technology needs

Work directly with the communications department to deploy timely network communications

Manage the process of downloading, uploading, and exporting lists needed for our scheduled network-facing or member-facing email communications

Spearhead international adoption of email marketing, and assist with the onboarding of each new country’s email needs

ARE YOU QUALIFIED?

BA/BS degree in Marketing, Communications or related area required

5+ years of experience concepting and developing integrated content for multiple mediums with a renowned marketer, agency, production company and/or post facility

5+ years of experience working with cross-functional teams and/or departments

Strong verbal and written communication skills

Strong presentation skills, able to communicate and articulate project needs and results clearly

Ability to work with senior business minds to help achieve objectives

Work effectively and efficiently under tight deadlines. Must be able to work under pressure

Ability to develop, interpret and translate creative ideas from page to screen

Position Type/Expected Hours of WorkThis is a full-time position located at the corporate office in Boca Raton, FL.

TravelTravel is required. Travel may consist of up to 25% of each month. You must have a valid driver’s license. Why Join Orangetheory Corporate?We offer a competitive salary along with exceptional benefits such as:

Free workouts at corporate studios

Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits

Employer Paid Benefits: Long-Term Disability and Life Insurance

Paid Time Off

Holiday Pay

Parental Leave Pay

State-of-the-Art Wellness Center at Corporate Headquarters

401k Plan with Employer Contribution

Team Building, Employee Engagement activities and so much more