Are you a passionate, positive and detail-oriented person who promotes an upbeat, enthusiastic, high-energy environment? Then you’re probably the right person for our Orangetheory® Fitness team!
PHILOSOPHY
Our brand purpose is to help people live longer, more vibrant lives. Our mission is to deliver proven fitness results for a healthier world and to be the trusted global leader of innovative heartrate-based interval training. We need talented people working together to make this happen
OUR TEAM
Our people are the lifeblood of our organization. We are a community of passionate professionals committed to More Life. Our culture is engaging, fun and dynamic, and we go All Out every day to provide a premier work environment. By creating a diverse and passionate company culture, our team members are inspired to contribute to the overall success of Orangetheory and create a healthier world. We are looking for a Marketing and Promotion coordinator to assist with all internal and external marketing, event and outreach campaigns. This position requires the ability to identify marketing and promotion opportunities and oversee the execution of those opportunities across all Austin Fitness Group markets.
JOB SUMMARY
Reporting to the Director of Marketing, you will join a fast-paced work environment that supports seven markets in North America. You will contribute to member communications across multiple channels while assisting with the development of new initiatives aligned with the company's goals. In addition to core responsibilities, employees must maintain an “all hands-on deck” spirit regarding campaigns, support and responsibilities. All employees are encouraged to promote a positive brand of health and wellness.
The ideal candidate will be an organized multi-tasker who relishes outreach and has a keen creative eye. Ultimately, our candidate is passionate about fitness, can collaborate and communicate across multiple teams and understands membership-based needs and opportunities.
RESPONSIBILITIES:
Marketing coordination of all sales and member support material
Event coordination including canvassing all markets for new opportunities
Event creation and execution of off-site and earned media opportunities
Graphic design support using brand elements
Prepare compelling written & visual content to engage new as well as existing members
Work with the social media coordinator on messaging and online reviews i.e. Google My Business, Yelp
Purchase and monitor inventory of promotional materials
Assist in paid marketing campaigns, to support new member lead generation
Track, report and evaluate all internal marketing campaigns and programs
Activate email marketing campaign and report on results
Assist with organization of the monthly Execution Guide and monthly newsletter
Maintain marketing spend of all marketing promotional materials
Monitor and respond to incoming inquiries related to marketing & communications
Support Marketing team to schedule marketing & franchisee support webinars
Support Marketing team and key stakeholders to ensure deliverables are met
Record and maintain accurate marketing calendar and results
Communicate campaign objectives, timelines, and deliverable to key stakeholders and provide instructions for use or promotion
OTHER RESPONSIBILITIES INCLUDE
Become an advocate for the company within each community
Demonstrate ability to implement a comprehensive outreach strategy. Support team in driving strategies that are proven by testing and metrics.
Monitor trends in all promotional aspects
Implement ongoing education to remain highly effective
Identify opportunities in user-generated content surrounding the brand.
Analyze campaigns, translate data into recommendations for increased revenue opportunities
Monitor effective benchmarks (Best Practices) for measuring the impact of event promotion.
Analyze, review, and report on effectiveness of those promotions to maximize results.
REQUIRED QUALIFICATIONS
Bachelor’s degree in Communication, Promotion, Advertising, Marketing, or a related field.
3+ years work experience as a promotion, creative, advertising or marketing coordinator
Experience with Google My Business, Yelp, Hootsuite, Mail Chimp
Certified, Google Analytics and Google My Business
Proficiency in full Microsoft Office Suite, especially Excel and PowerPoint
Knowledge of graphic design
Experience with the Adobe Creative Suite including Photoshop and Illustrator
Strong organizational skills
Ability to communicate effectively to leadership team
Takes initiative and applies critical thinking to solve problems
Strong written, verbal and interpersonal communication skills
High level of accuracy and excellent attention to detail
ADDITIONAL QUALIFICATIONS
Ability to work independently; passionate about winning and results oriented
Ability to transport self to and from studios regularly
Strong ability to collaborate across multiple functions
Strong ability to manage multiple projects and initiatives simultaneously
Great customer focus
An authentic passion for Community-building and a strong belief that Community is key to driving long term business success
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.