Do you have a passion for doing work that helps to restore people’s lives? Are you self-motivated and have an interest to work on an internal marketing team on various creative projects?
We are currently seeking a well-rounded Marketing Manager to join our in-house marketing team. Come be a part of something great… Join one of the best in patient care in the addiction treatment industry….
Origins Behavioral Healthcare (OBH)
Provides a comprehensive continuum of individualized alcohol and drug addiction treatment programs and recovery support for adults, including those with co-occurring disorders. Origins’ treatment approach unites effective addiction medicine and evidence-based clinical strategies with a profound immersion in the timeless 12-Step experience. As one of the nation’s premier alcohol and drug addiction treatment providers, we embrace both the individual and the family because we know first-hand that the disease of addiction can be devastating to everyone involved.
Job brief
We are looking for a Marketing Manager who is 1 part content creator and 1 part digital marketing manager. This role will primarily manage our digital campaigns/channels through 3rdparty partnerships. Additionally, this person will design and deliver a variety of content for internal and external stakeholders. You will track and analyze the performance of advertising campaigns ensuring that all marketing material are in line with Origins’ brand identity. To be successful in this role, you will need have had hands-on experience with web analytics tools and be able to turn creative ideas into effective projects. We are excited to add fresh perspective and out of the box thinking to help manage our brand!
Responsibilities
Work with outside agencies to ensure quality and efficacy of ad campaigns
Collaborate with outside agencies and internal stakeholders to develop content that supports lead generation and campaign goals
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Monitor and adjust the marketing budget on a monthly, quarterly and annual basis
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Manage Origins Behavioral HealthCare’s reputation across a variety of channels
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Design and edit marketing and communication materials, including website, newsletters, ads, etc. (Experience with Adobe Illustrator a plus)
Assist in implementing social media strategy using Twitter, Facebook and LinkedIn
Schedule and send out e-blasts; Work with videographer on video shoots; Photograph events as needed; Work with media contacts/PR agencies on various special projects and advertising
Provide marketing administrative support as needed
The Qualifications
BS/MS degree in Marketing or related field preferred
Minimum of two (2) years of digital marketing experience.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
If in recovery, one (1) year of continuous sobriety preferred
Some clinical knowledge and/or 12 step training desirable but not necessary
Effective written and verbal communication skills
Proven ability to work without close supervision
The Benefits
Competitive Pay
Generous PTO and Paid Holidays
Tuition reimbursement and professional development/certification
Medical/Dental/Vision/401k
The Location
Downtown Dallas, Texas
Why Should You Apply?
Great team culture and learning environment
Meaningful work
Career advancement