Account Strategist Social Media

O

Otter PR

Account Strategist Social Media

St. Petersburg, FL
Full Time
Paid
  • Responsibilities

    Benefits Include:

    • Flex Fridays
    • Internal promotion options
    • Unlimited PTO
    • Health, dental, vision, and life insurance
    • 401k and a financial advisor
    • Premium subscription to Calm or gym credits

    As our Social Media Strategist, you'll be developing social media strategies for clients across different industries and various social media platforms. You'll be managing a team of Coordinators to execute the developed strategy plans.

    Job Duties Include:

    • Develop and monitor social media strategies to promote clients' mission, drive engagement, and increase follower growth.
    • Create compelling strategy and content for social media channels, including Facebook, Instagram, X, and TikTok, that resonates with target audiences
    • Monitor social media trends and stay up-to-date with platform updates and best practices to optimize presence and reach.
    • Develop a timeline for engaging with clients' online community by responding to comments, messages, and inquiries in a timely and professional manner.
    • Collaborate with internal teams to coordinate social media campaigns.
    • Use analytics tools to track and analyze key performance metrics, report on social media KPIs, and make data-driven decisions to improve strategy.
    • Assist in the creation of visual assets, including graphics, photos, and videos.
    • Monitor online reputation and address any issues or negative feedback with empathy and professionalism.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
    • Experience managing social media accounts for a brand, organization, or agency preferred.
    • Strong written and verbal communication skills with a keen eye for detail.
    • Creative thinker with the ability to generate engaging content ideas and storytelling narratives.
    • Proficiency in social media management tools, analytics platforms, and graphic design software.
    • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
    • Excellent interpersonal skills with a positive attitude and a collaborative mindset.
    • Knowledge of SEO principles, content marketing strategies, and digital advertising is a plus.

    Education, Experience, and Other Qualities Required:

    • Bachelor's Degree in Business, Communications, Marketing, or related field is a plus
    • Minimum of two years in a marketing or related role
    • Experience as a writer, marketer, account manager, or similar roles is preferred
    • Ability to juggle multiple projects concurrently and deliver under tight deadlines.