Outreach Marketing Leader
Be fit. Change lives. Have fun.
Location: Concord, CA (Hybrid/In‑Studio & Field)
About Us
Orangetheory is a dynamic fitness brand dedicated to helping communities achieve healthier lives. We’re seeking a driven, creative leader to develop and execute strategic outreach initiatives that drive brand awareness, partnerships, and membership growth across two brands.
Key Responsibilities
Develop and implement a multi-channel outreach plan (email, SMS, social, events) targeting potential members, corporate partners, and community influencers.
Identify and cultivate partnerships with local businesses, schools, gyms, and corporate offices to facilitate co-promotions and events.
Coordinate events, demos, and "Buddy Weekends" to generate leads and deepen community engagement.
Create collateral and content for promotions, partnerships, and social media outreach.
Craft and deploy email and SMS campaigns, coordinate with external agencies/designers to ensure brand alignment.
Create collateral and content for promotions, partnerships, and social media outreach.
Create and post engaging social content including reels, daily stories, and regular feed posts.
Use relevant hashtags and trends to increase visibility and engagement.
Actively monitor and respond to comments/messages to maintain high engagement and community connection.
Manage all social media platforms including for positive engagement and growth.
Track performance against KPIs (partnerships formed, leads generated, social medial engagements and growth, positive reviews, events run, sign-ups).
Provide weekly and monthly reports; optimize strategies based on real-time performance metrics.
Qualifications
3+ years in outreach, field marketing, community engagement, or partnership development
Excellent written and verbal communication skills
Strong organizational skills and ability to manage multiple initiatives
Proficiency with CRM tools, email & Texting marketing platforms and Canva
Self-motivated, energetic, and results-driven a must
Must be able to work weekends
The Perks!
Free Gym Membership (family discounts too)
Health Benefits including Dental and Vision
Flexible hours
OTF education and Uniform provided
Fun staff events and team building
If you're interested, please apply today.
#marketingisforreal #MoreLife #goodthingscometothosewhosweat
Acknowledgment *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.