Outreach and Marketing Coordinator

Albright LIFE

Outreach and Marketing Coordinator

Lancaster, PA
Full Time
Paid
  • Responsibilities

    Job Description

    The Outreach and Marketing Coordinator supports the daily activities of the LIFE Center Outreach efforts. Gathers, collects, and organizes pertinent information that directly relate to Outreach efforts. Collaborates with leadership and coordinates to ensure proper events and marketing materials are available, supports social media efforts and strategizes and organizes marketing campaigns in Albright LIFE geographic areas. Coordinates and compiles data as required for system and regulatory reporting.

    1. Support Outreach Activities: * Assist the LIFE Center Outreach Coordinators with the planning and execution of outreach events and initiatives. * Maintain ongoing communication with leadership and Coordinators to ensure alignment on outreach schedules and priorities. * Ensure all necessary materials for events—such as brochures, displays, and giveaways—are prepared and delivered on time.
    2. Information Management: * Gather, compile, and maintain accurate records of outreach activities, including event details, contact lists, and follow-up actions. * Organize and update internal databases to reflect current outreach activities and results. * Coordinate and maintain enrollment data for system and regulatory reporting.
    3. Marketing Materials Management: * Coordinate with the marketing team and vendors to produce customized promotional materials tailored to specific geographic areas and target audiences. * Track and maintain inventory of marketing materials to ensure sufficient supply is available at all times.
    4. Social Media & Digital Promotion: * Collaborate with leadership and outreach to organize and schedule social media posts that promote LIFE Center events and initiatives. * Monitor engagement on social media platforms and report insights to improve campaign effectiveness.
    5. Campaign Assistance: * Provide direction and support for outreach/marketing campaigns, including email outreach, flyer distribution, and local advertising efforts. * Gathers and maintains feedback and data to evaluate campaign performance in different regions.
    6. Team Collaboration: * Participate in regular team meetings to provide updates on outreach support activities and share relevant information. * Support cross-functional projects and contribute to a positive, team-oriented work environment.
  • Qualifications

    Qualifications

    • Bachelor’s degree in healthcare administration or marketing preferred.

    • Minimum of 3 years of strong administrative experience

    • Marketing/Social Media experience required.

    • Bi-lingual (English/Spanish) required.

    • May require standing, walking, and lifting weight up to 25 lb.

    • Regular business hours apply/some evening or weekend events.

    • Up to 25% travel to Albright LIFE centers required.

    Additional Information

    Benefits

    Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.