Job Description

Join Owala’s Innovation Team to help bring brand-defining products to life — from idea to launch. As an Associate Brand Manager on this team, you’ll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency.

You’ll collaborate closely with Product Development, Sales, Creative, and Digital teams to define the “why,” “what,” and “how” behind each product — making sure it’s built right, positioned clearly, and launched powerfully across every channel.

This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building thoughtful, relevant products that connect with real people.

• Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels
• Collaborate with Product Development to align product milestones, features, and design with consumer needs and business goals
• Own SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiation
• Coordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams.
• Provide training and resources for both sales and customer service to support sell-in and post-launch success
• Analyze consumer insights, category trends, and product performance to inform future product decisions
• Act as the voice of the consumer to product teams — and articulate product value to the consumer
• Contribute to product roadmap conversations and help define product briefs and opportunities

Qualifications

We’re looking for a strategic, collaborative thinker who knows how to turn ideas into execution — and insights into impact.

• 2–4 years of experience in brand management, product marketing, or marketing-focused product management — ideally in consumer goods, lifestyle, or retail categories
• Proven track record of leading cross-functional product launches
• Experience managing the full product lifecycle — from concept to shelf (or site)
• Commercial acumen and familiarity with both retail and direct-to-consumer models
• Excellent communication and storytelling skills — with an ability to simplify and clarify
• Data-fluent, with the ability to translate performance metrics into strategy
• Organized, proactive, and adaptable in a fast-moving environment
• Compelling, brand-aligned product stories that resonate with consumers
• Launches that are on-time, on-brand, and outperform goals
• Strong cross-functional collaboration and clear ownership
• Strategic contribution to product direction based on consumer and market insight

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster a sense of community and recognize accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401 (k) package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.