Job Description

The Product Marketing and OEM Account Coordinator works with the Pleasurecraft Team to lead marketing and sales efforts using media and digital tools. The main objectives are to effectively maintain the Pleasurecraft brand and foster relationship management by creating content to aid in the success of sales and marketing campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Responsible for graphic design and layout for Pleasurecraft brands.
• Developing, implementing, and managing online marketing strategies to promote products and services using various digital channels.
• Track and maintain relevant analytics related to social media, press releases and websites to boost Pleasurecraft brand awareness.
• Create, copy and distribute all Pleasurecraft communication (website, brochure, press releases, social media, advertising, etc.).
• Maintain and update Pleasurecraft website and PR distribution lists.
• Research and apply for industry awards for all Pleasurecraft brands.
• Responsible for maintaining and updating the Pleasurecraft company calendar which includes boat shows, events and dealer meetings.
• Responsible for Pleasurecraft’s sales and marketing strategic initiatives.
• Work with key strategic partners to implement corporate wide platforms.
• Responsible for executing Pleasurecraft events (MRAA Dealer week etc.).
• Assist with other sales and marketing-related duties as needed.

Qualifications

SKILLS AND QUALIFICATIONS:

• Bachelor’s Degree in Digital Media, Marketing, Communications or related field
• Proficient in Photoshop, Quark, Illustrator, InDesign or other media editing software
• Proficient in all Microsoft applications
• Results-oriented and able to work both independently and within a team environment
• Energetic, motivated, and detail-oriented individual
• Well-organized and self-directed team player
• Excellent analytical and project management skills
• Strong verbal and written communication skills
• Experience analyzing budgets and reports
• Demonstrate aptitude for problem-solving, negotiation and customer service

Additional Information

Americans with Disability Act Specifications:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hand to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to weather conditions, normal office environment or factory environment that is not climate controlled. The noise level in the work environment is usually moderate.

Travel will be required. 30-40%

Equal Employment Opportunity Employer

Pleasurecraft Marine Engine Co., Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Pleasurecraft Marine Engine Co., Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of work, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

Pleasurecraft Marine Engine Co., Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Pleasurecraft Marine Engine Co., Inc. employees to perform their job duties may result in discipline up to and including discharge.l your information will be kept confidential according to EEO guidelines.