Job Description

The Manager, BI Product Development is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

RESPONSIBILITIES:

• Subject matter expert for analytical tools and techniques, primarily in business intelligence platform management (Tableau, Looker, PowerBI, Domo) and supporting tools (dbt, git)
• Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
• Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients
• Accurately and effectively estimate level of effort for analytics projects
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications
• Present to clients and prospective clients on results of current projects as well as new business opportunities
• Manages, trains, and provides on-going leadership and mentorship to Data Analysts

Qualifications

• Strategic project planning, and BI Product management
• Jira Project Tracking / Project management software
• Tableau, Looker, PowerBI, Domo experience required (Tableau preferred)
• dbt implementation experience a big plus
• Git experience required
• Google cloud experience a plus
• 5+ years hands-on experience in CRM or marketing analytics; marketing agency experience preferred
• Experience managing and/or mentoring junior team members
• Strong SQL knowledge and applied experience
• Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
• Thorough knowledge and applied experience with marketing strategy and analytics design and delivery
• Working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst/Omniture
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Ability to manage internal stakeholders at varying levels
• Strong multitasking skills and ability to work in a flexible, dynamic and fast-paced environment
• Self-starter with demonstrated instinct for developing insights from data
• Excellent communication skills, including written, presentation, and story-telling

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500 - $117,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/01/2024.