Job Description

PF Supreme, LLC is a Planet Fitness franchisee.

THE MARKETING MANAGER will be responsible for assisting the Vice President of Marketing with marketing/public relations/advertising responsibilities over a variety of disciplines that will drive market/club level brand awareness and consideration, member acquisition and retention, and meaningful community connections.

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Assist in the development and execution of marketing/promotional calendar and advertising elements including campaign management and coordination with cross-functional teams.

· Assist in the development and execution of advertising support for presales and new club openings as well as remodels and re-equips by conducting market research, campaign management and grand opening planning & support.

· Analyze performance of marketing campaigns and price promotions.

· Compile and interpret daily KPI reports to identify areas that need incremental marketing support.

· Strategize, develop, and implement an ongoing email marketing communication plan to help drive new members, lower attrition, and improve consumer relationship

· Assist with budget and invoice tracking.

· Coordinate and execute club/market level community outreach activities including local sponsorships, charitable initiatives, and partnerships with local organizations.

· Monitor competitive marketing landscape to identify marketing opportunities

· Manage Health Insurance Partnerships to maximize membership & participation.

· This job description is just the beginning. We look forward to the journey ahead and how duties, responsibilities, and activities may change as we learn and grow.

QUALIFICATIONS/REQUIREMENTS

· 2-5 years’ experience in marketing or PR/advertising agency preferred

· College Degree in Marketing, Business or related field.

· Basic understanding of traditional, digital and social media advertising campaigns

· strong analytical and problem-solving capabilities.

· Experience handling multiple projects and deadlines

· Experience and proficiency in Microsoft Office programs – Outlook, Word, Excel, etc.

· Experience in SalesForce Marketing Cloud is a plus

· Ability to communicate clearly and concisely with internal and external teams

· Basic copywriting, business writing and business speaking skills

· Organizational, prioritization and problem-solving skills

TRAVEL:

The position is based in lower Westchester County, NY. Willingness to travel as needed.

Company Description

Why Join Planet Fitness? Philosophy We are here to provide a unique environment in which anyone, and we mean anyone, can be comfortable. A diverse, Judgement Free Zone where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold maker, but a tool that can be used by anyone. We seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We as employees take pride in the fact that we are a non-intimidating, welcoming gym. Unlike most traditional gyms, Planet Fitness does NOT cater towards bodybuilders or power lifters, but is instead focused on general fitness. We strive to provide a comfortable atmosphere for EVERYONE in what we call the Judgement Free Zone (JFZ). Mission Statement At PF Supreme, we’ve worked hard to become one of the largest franchisee groups in Planet Fitness, the most recognizable name in the fitness industry. We strive to create a fun and respectful environment, where our team of motivated individuals can learn and grow just as quickly as our organization. Our purpose is to continuously expand the Planet Fitness brand, better the lives of our team with a fulfilling career, and truly deliver the Judgement Free experience to our members. We believe by being passionate in our work and fearless in our approach, that our potential has no limits. Job Benefits include • Free Black Card gym membership. • Career growth opportunities. • Discounts on merchandise sold at the club. • Benefits including: medical, 401k, and supplemental insurance. • Discounts on movie tickets, theme parks, hotels, attractions, and much more.